order
The opening case is Galanz's OEM-ODM-OBM inward internationalization research and development (R&; D) upgrade mode
The first chapter is an overview of international literature.
Section 1 Theory of Enterprise Internationalization
Section 2 International R&D; D theory
Section III International R&D; literature
Section IV Practice and Theoretical Analysis of Two-way Internationalization of China Enterprises
Section 5 Theory of Creative Assets
Section VI Internationalization of China Enterprises; D mechanism
Section 7 Summary
Chapter 2: R&D of multinational corporations in China; Investment and its impact analysis
Section 1: Research and Development of Multinational Corporations; D. Characteristics and trends of internationalization
Section 2 Research and Development of Multinational Corporations in China; investment analysis
In the third quarter, China R&; D. Impact of internationalization
Section IV Summary
Chapter 3: The inward internationalization of R&D in China enterprises; D mode research
Part I: Internalization and internationalization of R&D in China enterprises; Theoretical basis of d mode
The second part: inward internationalization based on "OEM-ODM-OBM" R&; I) mode
The third part is inward internationalization based on "embedded" value chain; D mode
The fourth part is the inward internationalization based on "cluster" R&; D mode
The fifth section is the inward internationalization based on "technical monitoring station" r&; D mode
The sixth part is the inward internationalization based on independent innovation; D mode
Section 7: Introversion internationalization based on "alliance" R&; D mode
Section VIII Summary
The fourth chapter is the inward internationalization of enterprise R&D in China. case study
Section 1: Ling Feng Stainless Steel Group OEM and Xinxing County Stainless Steel Kitchenware OEM Cluster are inward-looking international R&D; D mode
In the second quarter, CIMC Group adopts inward international research and development; The trend of innovation turns "sunset" industry into a sustainable industry.
Part III: Yangtze River and multinational companies set up joint ventures in China. The inward internationalization of R&D institutions; D mode
The fourth part is the inward internationalization of China chemical industry based on independent innovation; D mode
The fifth part: internal internationalization research and development; Embedded in the value chain of multinational companies; D mode
Section VI Internationalization and Internationalization of Zhongguancun High-tech Cluster R&D; D mode
The fifth chapter is the inward internationalization of enterprise R&D in China. empirical research
Section 1 Research and Development of High-tech Industries in China; D. the impact of input on export performance and internationalization
-An empirical study based on the export performance of China electronics industry.
Section II Product Development Knowledge Spillover and Learning Effect of Small and Medium-sized Manufacturing Industry in the OEM Process of Global Value Chain
-An empirical study based on small and medium-sized manufacturing industries
Section 3: Internalization and internationalization of returnee enterprises; An Empirical Study on the Motivation, Function and Technology Spillover Channels of D Investment
Section IV Internationalization R&D of China Enterprises; Analysis of knowledge and technology acquisition mode
Chapter VI: Internalization and internationalization of R&D of China enterprises; D's learning strategy
Part I: Learning through the network of multinational companies.
The second quarter affects R&; Analysis of key factors of D knowledge learning effect
Part III: Internalization and internationalization of R&D in China enterprises; Learning effect model of D knowledge
The fourth section is the inward internationalization of China enterprises; learning strategy
Section V Summary
Chapter VII Suggestions and Future Research
The first section related suggestions
Section II Future Research Direction
Chinese and foreign language references
appendix
postscript