Taihong Group carefully explores and integrates talents and resources with strategic advantages, and has the ability and temperament to cross different cultures and majors, so it is unique in integration. The combination of forward-looking strategic vision, strong resource integration ability, continuous innovation ability and efficient execution ability makes it a unique advantage of the group.

The Group has always stood at the forefront of the world, paid attention to macroeconomic development and global industry trends, actively explored business opportunities, and led the industry development with strategic investment.

The Group has good relations with China business circles and governments at all levels, and its resource network covers Europe, Asia and America. The Group has a close relationship with internationally renowned wealth families and their family offices, and can make use of the professional knowledge, resources and influence of these families and their family offices to enhance the space for project selection and development.

The group pays attention to the integration of creative elements at all levels of development, constantly raises standards and maintains continuous innovation in cross-cultural and cross-disciplinary exchanges and integration.

The Group maintains a solid partnership with top international professionals in many fields, and at the same time gathers global talents to form the best lineup. By cooperating with leading architects, hotel and restaurant operators, retail experts and other service providers, we will ensure the effective implementation of investment projects. Finance and wisdom of Huize Society. Since its establishment, Taihong Group has been committed to social welfare undertakings. The Group sponsored a series of influential social activities, including high-level ministerial meetings and business summits such as the China-UK Forum and the China-EU Forum. In addition, Fairbank China Research Center of Harvard University has established the Shen Dong Research Scholarship, which has supported Harvard doctoral students to conduct field research in China for many years.

On this basis, in order to carry out social welfare activities more systematically and effectively, in March 2007, Taihong Group initiated the establishment of Kaifeng Public Welfare Foundation. The Foundation is the first batch of national public welfare foundations initiated by enterprises and approved by the Ministry of Civil Affairs, and the competent business department is the Ministry of Civil Affairs.

With the vision of "promoting human progress and social development" and the core mission of promoting human understanding of the same value, promoting human multicultural life, promoting the smooth realization of social transformation and promoting the universal establishment of social justice, Kaifeng Public Welfare Foundation carries out projects in the fields of humanities, social sciences and art.

Kaifeng Public Welfare Foundation donated Tsinghua University Kaifeng Humanities and Social Sciences Library, cooperated with Tsinghua University to establish Kaifeng Development Research Institute and Family Inheritance and Development Research Center, fully supported the reconstruction of Tsinghua University Sinology Research Institute, established Tsinghua Kaifeng Public Welfare Foundation Friends Scholarship and Kaifeng Social Management MPA Scholarship in Tsinghua University, and sponsored a series of NGO projects such as China Youth Employment and Entrepreneurship Foundation, China Social Organization Promotion Association and China Non-public Funded Development Forum.