What is the Franklin effect? 1736, when Franklin gave a speech, a member of parliament completely opposed his views. Franklin wanted to win the approval of the congressman, so he found that there happened to be a very rare set of books in the congressman's house. He wrote a letter with great respect and had the cheek to borrow books from members of Congress. Unexpectedly, the senator agreed, and Franklin solemnly thanked him when he returned the book.

When they met again a few days later, they turned their enemies into friends and became friends for life. This is the Franklin effect. The best way to make others like you is not to help them, but to let them help you.

Franklin effect in life

In the last century, an American vacuum cleaner company sold its crown. On the day before he retired, he said to other employees, you idiots have no idea how to sell to customers. So these employees asked curiously, "How do you sell to customers?" Pin Guan replied, I will say: Hello, madam! I'm a passing salesman, and I'm thirsty. Can you give me a glass of water to drink? So, I walked into the customer's home and observed the environment first.

Then when the customer prepares water for me, I will talk lightly about the "vacuum cleaner" I promoted. If there is no pressure, customers will naturally answer the phone. The success rate of product promotion can be increased by 80%.

Franklin's application

Lev tolstoy once wrote: We love others not because they are kind to us, but because we are kind to them. Franklin effect applies not only to personal relationships, but also to love relationships. Mr. Qian Zhongshu said in Fortress Besieged: "If men and women borrow books, the problem will be big. You must repay what you borrowed. One loan and one return, an excuse for two contacts. "

The Franklin effect is emotionally simple: I like you and I just want to have something to do with you. The reason why the little prince likes his rose is not the rose itself, but the time and effort he spends on it.