I. Clothing franchise stores/1

Second, department stores /2

Third, clothing discount stores /3

Four. Supermarket /4

Verb (abbreviation of verb) Small independent clothing store /5

6. Factory Direct Stores and Clothing Custom Stores /5

Factors to be considered in opening a clothing store in the second quarter /5

1. Open a store independently or join a chain system /5

2. What is the success rate of opening a clothing store /6?

3. What kind of clothing store /7

4. How to open a shop /7

Verb (abbreviation of verb) What investment factors should be considered before opening a store /8 Section 1 Investigation and evaluation of clothing store location /9

I. Clothing Store Location Survey /9

II. Estimation of Business Circle Scope/10

Third, the choice of business district location/1 1

Four. Selection of shopping center location/12

Section 2 Principles and Types of Clothing Store Location/13

I. Principles of clothing store location/13

II. Location of Micro-entrepreneurs/15

Three. Types of clothing retail stores/16

Fourth, the best area to open a shop/18

Verb (abbreviation of verb) is not suitable for opening a shop/19

Six, several special geographical locations /20

Section 3 Various choices of clothing store locations /2 1

I. Find another way to locate the site /2 1

Second, pay attention to spontaneous market /22

3. Open a clothing store in the alley /22

4. Open a clothing store near the university /23

Verb (abbreviation of verb) Open a clothing store near primary school and kindergarten /23

6. Open a clothing store in the office area /24

7. Open a clothing store near a large department store /25

Eight, to have a sense of "richness" /25

Nine, open a clothing store in the office building /25

X. Take the "Upper Route" of "Rich Area" /26 Section 1 External Environment Design of Clothing Store /27

I. Name of clothing store /27

Second, the design principles of clothing stores /28

Iii. Clothing store design /29

Four. Create a convenient shopping environment for customers /30

Five, clothing store window design /3 1

Six, clothing store lighting design /33

Seven. The Application and Production of POP Advertisement /33

Section 2 Interior Design and Layout of Clothing Store /35

I. The layout of clothing stores needs professional consultation /35

Second, create a good atmosphere in clothing stores /36

Three, clothing store space design should be comfortable /36

Four, clothing store space layout /37

Verb (abbreviation of verb) Interior layout of clothing store /39

Six, clothing store partition /4 1

VII. Customer Channel Form /4 1

Eight, customer guide route design /43

Nine. Attract customers to stay /44

The third quarter clothing store decoration /44

I. Decoration Design of Clothing Store /44

Second, the pursuit of "curiosity" clothing store interior decoration /46

Third, the color matching of clothing stores /47

Four, clothing store lighting design /49

Five, clothing store lighting. Lighting type /50

Six, clothing store lighting effect design /5l

Seven, clothing store background music design /52

Eight. The smell of clothing stores /53 Section 1 Overview of clothing display /55

First, the new concept of clothing display /55

Two. Principles of Clothing Display /56

Third, good clothes should have good space /57

Fourth, clothing display should be convenient for customers /57

Verb (abbreviation of verb) separates the two modes of display that are easy to appreciate and easy to buy /58

Six, clothing display to meet the psychological needs of customers /59

Seven, display to give customers aesthetic feeling /60

Viii. Show customers a sense of security /60

Section 2 Clothing Display Tools and Display Space /6l

1. Suitable clothing display tools /6 1

Second, the shelf clothing display /62

Third, the model clothing display /63

Fourth, the window clothing display /63

Verb (abbreviation of verb) wall cloth display /65

Section 3 Forms and Methods of Clothing Display /65

I. Basic Forms of Clothing Display /65

Second, the basic method of clothing display /66

Three elements of clothing display and collocation /68

Four, clothing display skills /69

Verb (abbreviation of verb) Clothing display configuration /7 1

Six, store clothing display standard operation /72

Seven, create a perfect display /74

The fourth quarter clothing display sales skills /75

First, pay attention to the details of clothing display /75

II. Highlighting Hot Spots /76

Third, create storefront space to attract customers /77

Fourth, let customers visit every corner of the clothing store /77

Five, the display should change with the times /78

Six, display clothing varies from time to time /79

Seven, clever use of visual differences /79

Eight, I can use /80 section 1 clothing store pricing method /8 1

First, the general pricing method of clothing /8l

Two. Safe pricing method /83

Third, the special pricing method of clothing /83

Fourth, the creative pricing method of clothing /84

V. Clothing Pricing Strategy /88

In the second quarter service shop price application skills /90

A, clothing discount strategy /90

Second, clothing small profits but quick turnover strategy /92

Third, clothing price reduction strategy /92

Four, the monthly price reduction method /94

Verb (abbreviation of verb) high-priced sales rule /94

Six, the use of "price trap" to trap customers /95

Seven, to deal with customer bargaining skills /95

The third quarter clothing store promotion strategy /98

I. Hunger Strategies to Arouse Customers' Appetite /98

2. Challenge for promotion /99

Third, Hawking Promotion /99

IV. Promotion of "Leading Donkeys on the Road" /99

Verb (abbreviation of verb) "Cut the ribbon" Opening Promotion/100

Intransitive verb candle promotion/10 1

Vii. Stimulate tactile sensation/10 1

Eight, stimulate the sense of smell/10 1

Nine. Stimulate visual promotion/102

X. Sending umbrellas in the rain benefits many customers/103

XI。 "Customer only" sales rule/103

12. Select the customer's clothing store/104

Thirteen. Secret of "One Divided into Two" Shop/105

Fourteen, anti-season sales can try/105

15. Satisfy the curiosity of customers/106

Sixteen. Create a sensation/106

Seventeen, clever use of shop assistants/107

18. Clever packaging/107

Nineteen. To win in chaos, choose freely/108 section 1 is ready for sale/109

I. Greeting customers/1 10

2. Welcome customers to have skills/1 1 1

Iii. Sincere business/1 12

Four. Observe customers/1 13

Verb (abbreviation of verb) Grasp the essentials of approaching customers/1 14

VI. Approaching customers/1 15

Vii. Effectively seize the opportunity to approach customers/1 16

Section 2 Incentive Sales/1 17

I. The process of encouraging sales/1 18

Second, customer try-on service/120

Three. Proper speaking skills/123

Four. Final sales/124

Verb (abbreviation of verb) closes the standard/126

The third quarter clothing sales clinch a deal/127

I. Guide customers to clinch a deal/127

Ii. Dealing with different types of customers/129

Three. Handle customer objections and facilitate the transaction/132

Four. Sales closing strategy/135

Section IV Subsequent Sales Services/139

I. Tracking service/139

Second, online shopping consultant/139

Iii. Network image file/140 Section 1 Service Innovation of Clothing Store/143

First, everything is not as good as a special ordinary/143

Second, tailor-made clothes-special clothes for special you/143

Iii. Make customers feel special/144

Four. Enrich "incidental" services and "additional" information/145

Verb (short for verb) Pre-sales service is very important/146

Intransitive verb commodity exchange reputation/146

Seven, don't sell secondhand goods/147

Service attitude of clothing stores in Zone 2/147

First of all, the service is timely and appropriate/147

Second, from hand to heart/148

Three. Receive customers with a positive attitude/148

Remember the customer's name/149

Verb (abbreviation of verb) gives customers a moderate compliment/150

6. Give customers face/15 1

7. Never tire of asking questions./152

Eight. Quality service-the source of added value/153

Section 3 Clothing stores should satisfy customers/153

I. Understanding the different needs of customers/153

Second, grasp the psychological characteristics of women's consumption/155

Iii. Seize the customers who really have the right to purchase/157

Four. Treat all customers equally/157

Verb (abbreviation of verb) wins the trust of customers with excellent service/159

Six, customer service first/160

Be kind to old customers/162

Eight, selling goods such as married women/163

IX. Forgive the fault of customers/163

X. seeking truth from facts/164

XI。 Let customers enjoy the pleasure of bargaining/165

Twelve. Properly handle customer complaints/165

Section 4 Service Atmosphere and Smile Service in Clothing Stores/167

I. Active atmosphere and changed display/167

Second, create a festive atmosphere/169

Three. Smile service/170

Fourth, grasp the enthusiasm of/17 1

V. * * * sound from customers/172

Intransitive verb supercilious look service/172 Section 1 Internal management of clothing stores/175

I. Basic Contents of Clothing Store Management/175

Ii. Clothing store management/178

Iii. Personnel Management in Clothing Stores/179

Four, clothing store service management/182

Five, clothing store employees reward/183

Section 2 Knowledge and Training of Clothing Salespeople/184

I. Requirements of Clothing Sales Staff/184

Second, the training of sales staff/185

Third, salespeople should become clothing experts/185

Four, sales staff should master the knowledge of clothing fit/187

Five, the sales staff should master the knowledge of clothing materials/189

Six, sales staff wearing/19l

Seven. Tools for salespeople/192

Eight, to create a shop assistant to attract customers/193

Nine, dress up better than customers/193

Section 3 Commodity Management in Clothing Stores/194

I. Management of Goods for Sale in Clothing Stores/194

Second, the clothing store procurement management/199

III. Principles and Key Points of Clothing Procurement /202

Four, clothing store inventory processing /204

The fourth quarter to be a successful clothing store owner /206

I. Being a "knowledge-based" boss /206

Second, the courage to take risks /206

Three. Accurate prediction is essential /207

Fourth, branded clothing is good for making money /208

Verb (abbreviation of verb) Learn to earn money from women /208

The intransitive verb pays attention to children's purchasing potential /209

Open a "Fat Girl" boutique /2 10.

Eight, people are unique without me /2 1 1

Nine, the boss had better purchase in person /2ll

X. Good cooperation with competitors /2 12

XI。 A good shop assistant can get twice the result with half the effort /2 13

12. There are tricks to increase turnover /2 13.

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