First, the manager's role cognition 1, the manager-the manager is the soul; It is equal to the fact that the brain of our human body directs the activities of various parts of the body; 2. For the company-it is a bridge between employees and the company; 3. For employees-it is a trunk, and the branches (employees) supply oxygen to the roots (companies) through the trunk, and the roots provide water and nutrition to the branches.

3. As the eyes of the market, timely feedback external information to the company and employees. Second, the quality of the store manager requires psychological quality: (1) enthusiasm: the store manager must have a high degree of enthusiasm and passion in the face of work.

(2) Positive: face everything positively, which is the manager most needed for enterprise development. (3) Cheerfulness: Only cheerful people can gather people and leaders. We need a manager who can make the store full of joy and harmony. (4) Sensibility: The most popular word now is "sensibility", which not only refers to the display or conversation of goods, but also refers to the manager's sensibility and love.