First of all, prescribe the right medicine

Due to the differences in physical and psychological development between men and women, as well as the differences in responsibilities and obligations in the family, there are great differences in purchasing and consumption psychology. Salespeople need to investigate the purchasing tendency of these people at different ages and genders.

Second, sense motive.

The professional particularity of salespeople requires them to have keen observation, be good at trying to figure out the psychology of all kinds of consumers from their appearance, manners and manners, correctly judge the purpose and hobbies of consumers, and carry out targeted reception, including personal information such as dress, speech, manners, professional age and gender.

Third, the image charm.

1, enthusiasm. Salespeople should always be enthusiastic, and the other party will think that you are very close and natural. Play moderately, not too enthusiastically, otherwise it will backfire and cause others' hypocritical mentality.

2. Cheerful. We should maintain a frank and straightforward personality and face everyone positively with this mentality.

3. Gentle. Showing that you are amiable, generous and gentle will make people feel that you are an easy-to-contact person.

4. perseverance. One of the will characteristics of character. The task of business activities is complex, and the realization of business goals is always accompanied by the difficulty of customer service. Therefore, business personnel must have a strong personality, which is also one of the basic qualities of necessary sales skills and oral expression skills. Only with firm will and perseverance can we find ways to overcome difficulties and achieve the expected goals of business activities.

5. Patience. The word "forbearance" is very important for salespeople to be a "ninja turtle" that can withstand abuse.

6.humor. A sense of humor can narrow the distance between you and your customers, make them easily reach a happy relationship with themselves, and get happiness and smile from you at the same time.

The guy next door always performed better than me, and I didn't know why until I got him drunk. In fact, he paid attention to an official WeChat account called "sales coup" before me! I feel that life is full of routines.

Fourth, the sales "hardware rate"

1, when you can't understand the customer's real problem, try to get the customer to talk. Ask more questions, be curious and give full play to the spirit of asking questions, so that customers can complain more and ask more questions to understand their real needs.

2. Identify with customers' feelings. When the customer has finished speaking, don't answer questions directly, but avoid them emotionally, such as "I feel you …", which can reduce the customer's alertness and make the customer feel that you are on the same starting line with him.

3. Grasp the key issues and let customers explain them. "Retell" customers' specific objections, understand customers' needs in detail, and try to let customers explain the reasons in detail on key issues.

4. Confirm the customer problem. And answer customers' questions repeatedly. What you have to do is to repeat what you have heard. This is called following, understanding, and following the mutual recognition between customers and themselves. This is the final transaction channel, because by doing so, you can know whether your customers know the benefits of your products, which lays the foundation for you to guide your customers to ultimate success.

Let customers know the real motive behind their opposition. When customers see the motivation behind them, sales can start from here, think of and say the value that customers need, then the gap between them will be eliminated, and only in this way can we establish a real relationship of mutual trust with customers.