When we watch a movie, we always have some feelings. For example, we think that this movie is really awesome and this movie is really bad, but if we ask another person, we may get the opposite answer. The evaluation of a movie is a very subjective thing, so how to evaluate the quality of a movie? At this point, you must have the answer, that is, you can only explain the problem through a lot of comments. 10000 people say the movie is good, but only 1 people say it is not good, so the movie should be good. That's what douban does.

Douban is a good film evaluation website, just like the IMDB website abroad, which actually adopts a similar evaluation mechanism, but Douban also has the disadvantage that when the number of evaluators is small, the score is easy to be high. Therefore, some unpopular niche films will score very high, exceeding 9 points. In fact, although the quality of these film and television dramas is good, they are not worthy of this high score, but there are not enough people to evaluate them, and those who have not seen them do not comment at all, which leads to this phenomenon. I hope that Douban will take the evaluation amount as one of the weights of the score in the future.

First of all, it is clear that Douban is not an official film rating agency. In fact, Douban is also a private film rating agency, so many people mistakenly think that Douban is a film rating agency launched by the official film association. Douban was just a website founded by A Wen Qingfan at the beginning of its establishment, and his rating of movies was also based on many ratings or comments written by Wen Qing.

Secondly, Douban was not established for profit. This is just an online platform for Wen Qing fans to gather or comment. Even now, Douban still maintains its original intention, not for profit, and still strives to be objective in the scoring of movies. This is also an important reason why the authority of Douban is still recognized by the audience.

Finally, there are many potential buyers of Douban in the commercial tide, but today, Douban still adheres to its independent and objective operation direction, which is very valuable in the profit-seeking Internet business atmosphere.