The products of Amazon platform are constantly enriched, especially since last year, Amazon has increased the development of fashion categories. According to the on-site introduction of Amazon's fashion category director, there are many kinds of fashion categories, including clothing bags, wearing products, beauty tools and even pet products that we are familiar with. Take jewelry as an example. Amazon is divided into "fashion jewelry" and "high-end jewelry", among which "fashion jewelry" is relatively relaxed, so Amazon also encourages sellers to explore such products, especially extended products, provided that the quality is up to standard. In addition, she also reminded sellers to pay attention to pet products.

Hardline products are also an important part of Amazon, with a total of 10 product lines including auto parts, home, toys, outdoor, maternal and child, small household appliances, refrigerators, sports, home improvement and gardening. The director of Amazon's household auto parts category said that Hardline's operation should grasp the "seasonality", fully understand the local festivals and customs in the United States, Europe and even Japan, and stock up in advance, which can get twice the result with half the effort.

In addition, there are many sellers of consumer electronic products on Amazon in China, and they have really gained a lot in recent years. However, the director of Amazon consumer electronics believes that there is still room for development, and sellers can do differentiated competition on the basis of numerous categories. Moreover, electronic products attach importance to brands. He suggested that sellers apply for brand stores on Amazon to enhance their brand image, and at the same time, they can improve after-sales through self-built websites and reduce consumers' distrust of a strange brand.