There are many articles and tutorials about PPT. If you have read so many books and learned so many things, you have not become a master in your mind. There may be two reasons: first, there is something wrong with your tutorial; Second, you have your own problems. Of course, most people won't admit that they have problems. Okay, let's assume there's something wrong with the tutorial. So, what exactly does PPT do? This article hits the nail on the head.

In the final analysis, there are three motives for doing PPT:

1, entertain yourself

Step 2 influence others

Step 3 sell money

There is nothing wrong with any motive. For example, if you make a PPT that looks cool, cool and awesome, then your brain will secrete dopamine, and you will be satisfied, but others may think it is very ordinary and can't sell it. This is the self-entertainment type. For example, you have to give a business speech, bid for a project, give a speech and so on. Your PPT needs to help you convey a certain point of view and let the audience accept it. This is the impact type. For example, Jobs wants to influence others, but he can't do PPT. If an Apple designer has done PPT, it can be said that A sold PPT to B, but B's motivation is still to influence others; Of course, there is also a kind of A that sells PPT to B, and B looks comfortable, so it is also a deal. It is worth mentioning that most people buy tutorials to teach you to do PPT, and the final result will make you entertain yourself, so you can also make a deal.

What we are discussing here is the second type: impact type.

Influential PPT itself is not to do PPT for PPT's sake, but its fundamental motivation is to influence others. It's just that if there is a kind of martial arts that looks good, but has no lethality, it belongs to the self-entertainment type; There is also a kind of martial arts that is not very good-looking, but it is very lethal. This is the influence of PPT. You can find a way to describe this program. You have to mention a book that 99.9% people haven't read, called Beyond the Point, which looks like this:

This book is published by Microsoft and is currently in its fourth edition. A 350-page book written by Cliff, 99.99% of you have never heard of it. Tell me how awesome this man is. He once gave a PPT speech to persuade the jury to decide a case of $253 million, and it was in 2005. Fortune magazine called it a "terrible power".

As a complete collection of bootleg goods, if you can really digest this book, let alone become a top master, it is enough to make your workplace PPT absolutely invincible.

The methodology of this book is called BBP (the first letter of this book) in PPT circle. If someone claims to be a PPT master, you can ask him if he knows BBP. If not, you can hehe.

The fourth edition of this book was published on 20 18. I bought the original from Microsoft official website on the first day. It has been 10 years since the first edition in 2007. During this 10 year, due to this need, I made almost countless PPT. In the process of making PPT, you will encounter a huge embarrassment, that is, never let others know that you can do PPT, because from the production point of view, it is purely a super mental and physical intensive work. And the other party will always think that this is something that college students will do. Well, thank these people for their torture.

With the development of PPT, in order to save energy, more and more PPT can be completed with template resources and material resources, so people may come into contact with a large number of templates and materials, which is of course necessary. But the essence of a truly influential PPT is not templates and materials, but: if you build a strong logical chain, it will penetrate into the other person's brain in the most reasonable way, so that the other person can be convinced logically and sing emotionally.

There is nothing to write PPT here. PPT is like a sword. When you don't have any skills, a sword is better than no sword. When you can make an impact with words (internal skills), it doesn't matter whether you have a sword or not.

This reminds me that in many computer or TV series creations, there are two kinds, one is called retaining people, and the other is called retaining people. Strength, what it looks like, is to make people live; In order to create some stars, we must build some scripts that are easy to play. This is the guarantor.

Obviously, the relationship between the speaker and PPT is also like this. A speaker without internal skills needs PPT to protect him. When he doesn't know what to do, he presses the next page. A speaker with strong internal skills does not need PPT, because he needs to improvise with the response of the audience, which is real-time, PPT is fixed in advance, which becomes a constraint. Of course, speakers with strong content can combine their own characteristics to make open and cooperative PPT.

At the beginning, I was such a weak person. I am very introverted and afraid to speak, especially to many people. But after learning BBP, I slowly found a routine to try everything, that is: design a PPT of BBP and then go. If you don't know what to do, just press next.

Generally speaking, a good theory will not change greatly with time. For version 20 18, it is natural to upgrade to all color maps but keep the kernel unchanged.

BBP theory is based on three facts about the working principle of human brain.

People are communicating:

What you think is unrealistic is:

Finally, there are three results:

The audience got nothing; The audience got some clips; The audience got meaningful information. We hope to achieve the final result, but there is a scientific method. This requires us to choose appropriate information and arrange it reasonably.

A more important feature of the human brain is that working memory, like memory, is very limited. How to transform the rich information received by human senses into long-term memory has become a difficult problem.

Here we must use the human brain's ability to process visual and auditory information at the same time:

So you need to arrange these contents scientifically:

Because the senses of the human brain are very powerful and will be disturbed by any information, it must be guided:

Let the brain accept the information we expect as much as possible.

Based on these facts, BBP has constructed a very practical routine:

We hope the audience can go from state A to state B. Therefore, we suggest a persuasion structure. If we zoom in on this structure, we can get:

So when designing a script, the speaker only needs to follow this routine. Many people will use the brain map tool, and BBP can actually use the brain map tool to make a more streamlined design:

After the construction is completed, these contents are converted into PPT one by one:

In this way, we can let the audience's brain systematically absorb the information we designed:

Extremists can even design arrangements accurate to every detail:

The whole process is templated:

For the limited-time speech in the competition, it can better show the power of BBP theory and accurately arrange every detail and time control, which is simply a sword for the speaker to kill the stereotyped templates on the speech stage.

In thinking, set clear navigation to lead the audience to swim and enjoy:

Everything is under control. BBP allows us to completely design the content as a weapon from the beginning, giving us a powerful logical chain:

More exciting, I hope you can learn this low-key originality. I didn't notice if China had an interpreter. Too selfish. Such a powerful routine, it is better to build a workplace PPT weapon yourself. Everyone knows how to highlight the value.

So, what kind of design can be made with BBP? Here, I share some hand training works about 10 years ago, as well as some extended contents. For business reasons, you can't share a real business case. It can only be said that even if you don't know Potoshop, you can still build a powerful PPT weapon with BBP.

This is a persuasive theme, telling people what is really responsible, so to re-establish cognition, we must have a strong logical chain:

BBP can help to establish a clear logical architecture and then form a PPT. As can be seen from the thumbnail above, there is no complicated material at all, but because it is an influential PPT, the logical chain is more essential, so it can be built with BBP.

Throw out social problems, then give solutions, and win the high recognition of the judges from both logical and emotional aspects. In addition to powerful logic, nuanced details and impressive speeches, BBP can also help us build holy garments like saints and help us defeat powerful enemies:

It is not difficult to find a strong and close logical chain from the thumbnails, all of which are presented in the form of reasonable animation-assisted speeches in practice. For example:

It can be seen that many elements are superimposed and presented in a reasonable dynamic way to achieve the effect of cooperating with the speech.

Throw questions from the beginning:

To solve the final problem:

Powerful BBP helps designers to create a logical chain that can firmly lock the audience's brain, supplemented by effective speeches, and form a powerful voice.

We can also use BBP to extend to other fields. For example, for complex and known structural types, we can use BBP pattern to construct content rich in rules. As follows:

If you look closely at one of them, you will find:

Navigation is provided by colors, big chapter arrows, small chapter arrows and the map in the lower left corner, which makes reading more logical and won't get lost.

Comrades asked if BBP had anything to do with PowerBI. Yes!

What is PowerBI? There is a simple answer:

Here, I don't want to explain this formula more. In short, the methodology that can be used in PPT can be used in PowerBI. As a powerful methodology, BBP can be directly used in PowerBI to build interactive and powerful persuasion logic, supplemented by strong data support, so it is square.

If you, like me, have been thinking about how to learn and practice influence, you must learn the book Influence, as follows:

I don't want to introduce this book too much. What has not been read can even be said to be an incomplete workplace. The book can be purchased in simple Chinese paper version, which is suitable for learning and has strong methodology.

Tip: Combining the theory of "influence" with the framework of "BBP", the ability of PowerBI or PPT and your own industry or post experience is enough to become an invincible master in your field, so study and practice separately.

As a powerful routine, BBP gives us a reusable routine for making influential PPT, and recommends partners who are interested in becoming real PPT masters to learn. The Amazon price of this book is $25. Excel 120 has been prepared for comrades-in-arms and put it in the PPT book you subscribed to. Enjoy it. I won't put "influence" aside. Buy a Chinese paper book and read it slowly. I wish all comrades a happy weekend.