1. The font should be treated as a graphic in the cover, so besides the accuracy of the text meaning, we should pay more attention to its position, font, size, density and style in the overall composition. My personal experience is to use handwritten characters and irregular fonts carefully. It's not that it can't be used, but it's more difficult. It's not as safe as printing. Because the choice of printing, even if inappropriate, is not much difference, but the wrong use of handwriting will bring fatal damage to the overall design.
2. Graphics can be divided into figurative and non-figurative, and should be selected according to the contents of the book. If it is a documentary, it should be concrete; If the theme is romantic, it should be non-figurative. Moreover, the selected graphics must be matched with the text, and the composition should be consistent with the main style.
3. Color is the visual language that first impresses readers before words and graphics. The main color of each book should conform to the basic artistic conception of the text content and the style of the work. Although everyone has different feelings about color, their understanding of the symbolic meaning of color is the same, such as white for purity, blue for romance, purple for mystery, green for life and so on. We can determine the main color of the book according to people's general understanding and feelings about color.
There are some basic patterns in composition, which should be kept in mind so as to be used flexibly on this basis. There are three main points in its law:
One is symmetry, which means that the same number of design elements are evenly distributed on the central axis or center point. Its strength is stability and solemnity, and it is suitable for serious books. But it also has the shortcomings of lack of change and monotony.
The second is balance, and the principle of balance is equality and inequality. It means that the design elements are placed at different distances, but there are big and small, light and heavy, far and near, giving people a sense of psychological balance. Successful balanced therapy is both reasonable and unexpected, which makes people feel lively, relaxed, vivid and interesting. It can highlight the spirit of the book and the artistic taste and wisdom of the designer.
The third is comparison. Contrast refers to putting the opposites of heterogeneity and quantity together, giving people visual differences and differences, such as size, height, thickness, distance, density, black and white, complexity, truth and so on. The application of contrast can make the picture change, have a sense of rhythm, make the primary and secondary clear, bigger and smaller, and make the image more prominent. But the contrast should also be measured, and the picture should have a sense of integrity. If we only talk about comparison but not coordination, it will appear messy, fancy, unfocused and lose beauty.
Although all designers are applying the same artistic principles, the styles presented in their works are quite different. As the ancients said, all diseases can be cured, but vulgarity cannot be cured. Books are elegant things and can never be equated with ordinary goods. It should reflect the designer's unique creativity, not the big platter of computer special effects. The popular trend of book design in the world today tends to be simple, elegant and elegant, which should arouse our reflection and concern.
To sum up, when designing the cover, I have considered the above points and constantly exerted my creativity. I believe I can make a good cover design.