Generally speaking, a project needs to go through a process of repeated negotiations before it comes in. This process is mainly to understand the needs of customers, that is, to understand what problems customers have at present and what they want, so that the planning company can prescribe the right medicine. Generally can be divided into the following points:

1, initial docking of marketing personnel

This mainly means that before the cooperation is reached, the marketing personnel will have a preliminary framework for the needs of customers after many times of communication with customers. At this time, the planning company should look for solutions to the pain points of customers. It's time to take effective measures to arouse customers' interest and enter the second stage.

2. Meet to discuss and reach a preliminary cooperation intention.

Many times, it is very good to have an intention to cooperate at the first meeting. Only a few people can cooperate at a time. After all, most customers are more cautious now, think twice before you act. However, as long as the actual interview, the planning company will try to meet the needs of customers, combined with previous cases to analyze the current customer problems, basically there will be follow-up cooperation.

Step 3 reach cooperation

According to the actual needs of customers, conduct market research and analysis, and then issue a feasible plan. Note that before the cooperation is reached, it will be presented to the customer in the form of a proposal. If the customer is satisfied, at this point, cooperation has been reached.

4. Running-in and collision of ideas

You think signing a contract is enough? Don't! Many times, at the beginning and end of a project cycle, customers' ideas may always change. At this time, it is necessary for marketers to maintain close contact and communication with customers, grasp the dynamics of customers in the first time, and not let their products and services fall into a passive position. Of course, if customers always want to change their needs, they can express their ideas and suggestions. If customers really want to do it their own way, then listen to them. After all, Party A's father is the oldest!

Generally speaking, there will be a similar project kick-off meeting, and most planning companies take it as the beginning of the project and spread it from link to link.