Use JD skillfully. COM's content marketing has occupied JD.COM. COM's traffic in the past two years has basically tasted the sweetness. In the past two years, the momentum of content marketing has mushroomed, and many merchants' traffic sources have begun to show the traffic of this column, injecting a lot of fresh traffic into the store. However, at present, most merchants still use JD.COM Express, Direct Delivery and Beijing Picker in the marketing promotion of their stores. In addition to these paid promotions, today we will share with you new ways of content marketing: JD.COM's Got Talent and JD.COM Live. New explosion building (JD. COM's Got Talent) merchants who have been searching for this piece of traffic may find that shops that only focus on driving and direct investment in the station do not play other new tricks, and the UV, PV and GMV of the shops will be worse than other shops, especially the traffic coming in from the mobile terminal, which changes greatly. The main reason is that there are a lot of recommendations from JD.COM talent content channels found on the first screen and navigation bar of JD.COM mobile terminal, which shows that the traffic entrance of the whole platform in JD.COM is getting less and less, and the cost of obtaining customers is getting higher and higher. The platform hopes that more merchants can enhance the dimension of the store through content marketing, such as being a talent or live broadcast, which is also a reason why some merchants smell the market trends in advance and earn the sweetness. At present, JD.COM has put the content in a very important position. Now, the entire homepage of JD.COM App has been dominated by content. In addition to talent and live broadcast, there are also good goods, me search and browsing. JD.COM matched talents to eight key areas: digital hipsters, home experts, outdoor pioneers, gourmets, beauty experts, maternal and child experts, literary youth and clothing collocators. So businesses that haven't started to do it can start preparing for this piece of traffic. Now that they have done it, they can still catch the shuttle bus of content marketing, and it will be more difficult to catch up with the previous merchants after playing a few more games.