The promotion of sales volume is mainly a matter of advertising strength. The best-selling books of economics and management are the most intuitive portrayal of the social and economic environment and people's investment mentality in a period. The buyers in economic management books belong to the demand type, and will decide after comprehensive consideration of "shopping around". Only books that are light, cheap, widely accepted and attractive can make readers have the impulse to buy in a short time. Observing the best-selling lists of many bookstores in management books, we can see that many products are concentrated from several publishing houses, such as CITIC Publishing House, Machinery Industry Publishing House, Renmin University Publishing House and Oriental Publishing House. With the intensification of competition, the market concentration of economic management books is strengthening.

Please refer to LZ comprehensively!