Under normal circumstances, if the store area is less than 40, it will not meet the requirements of display and operation, but more than 70. Because of the easy loss of fresh food and large operating capacity, it will cause great losses and obviously reduce the operating efficiency. Therefore, it is recommended to choose a shop with an area of about 50-60 square meters. So how do you choose the location? In the geographical location of residential areas, bus stations, subway stations, hospitals and large units, shops should avoid business halls (high rent) and choose a comprehensive business environment conducive to customer procurement.

Step 2: Decorate

The decoration of fruit shop needs to pay attention to several points: first, the overall decoration of the shop is medium, and the style is simple and distinctive; Secondly, for white-collar workers, the "boutique strategy" of selling boutique fruit packaging in small batches is adopted; In addition, you need to buy two small air curtain cabinets or a large air curtain cabinet and two freezers, one for storing cut juice raw materials, one for daily drinks (dairy products and high-quality drinks) and one for annual sales of frozen and durian; Finally, the cutting matching table and warehouse are set up if possible.

Step 3: Buy goods.

In the initial stage, fruit was mainly purchased, with low risk. 70% of the shops were covered with apples and oranges, and 30% were decorated with bananas, mangoes, watermelons and other fruits. A total of ***4000 yuan is enough. After that, you can maintain your business every time you buy more than 1000 yuan of fruit. The profit margin of apples, oranges and other fruits is very low, so it is inevitable to mix seasonal fruits with high-end fruits if you want to make money. It is best to wait until the high-end fruit business is stable, and then further understand the needs of nearby customers before deciding whether to sell it. Of course, it is necessary to know seasonal fruits and related storage knowledge before opening a store, which is more conducive to later procurement and management.

Step 4: Pricing

First, understand the pricing of peers within 3 kilometers nearby and compare products of the same quality, such as Apple. Compare 85# with 90#, compare Xinjiang with Hebei, and there is no way to compare. The pricing of fruit should refer to competitors. If you don't have competitors, go and see how other stores that don't compete with you are pricing. Sometimes pricing is not necessarily beneficial to low-cost businesses. For example, the citrus of 1.4 can't sell 2 pieces, and as a result, the packaging bag of citrus can sell 2.5 pieces, so packaging is also very important.

Step 5: Show the layout

It can display varieties of different specifications, grades and colors in the same fruit, expand the range of customers' choices and leave a good impression on customers. When placing goods, we should strive to be consistent in style and reasonable in color, giving people a pleasing feeling; Placement methods should be classified as much as possible, or arranged appropriately. On the premise of not affecting the appearance, the unsalable fruits should be packed and placed near the best-selling fruits to facilitate sales. Choose those goods that are popular with customers, sell well in the market, are beautifully packaged or beautifully shaped, and put them in a golden position to attract customers, and then display related goods around them to expand customers' attention and sell them together.

Step 6: Do a good job in marketing.

There are many marketing ideas and methods, which you can look at and summarize at ordinary times. For example, many fruit shops will do a second half-price activity. As long as old customers bring new customers, old customers buy a box of cantaloupes, and new customers also buy a box of cantaloupes. New customers can buy at half price, so the combination expansion activity is equivalent to a 7.5% discount on two boxes of cantaloupes. It should be noted that the input cost of fruit shops should be well calculated, and the input value of this cost is worth measuring. Sometimes customers don't work hard without catching a cold, and they have to lose some money if they work hard. Just keep a good balance.

Novice fruit shops suggest joining mature chain brands, such as Xianfeng Fruit. There are more than 2,400 stores in the country, and the supply headquarters delivers the goods as a whole, which is very suitable for novice entrepreneurs. Xianfeng fruit joining application form