The core of soft text marketing lies in "softness", that is, the marketing information is skillfully integrated into the article, so that readers can accept the information unconsciously. Soft marketing articles usually have the following characteristics:
High-quality content: Soft marketing articles need high-quality content, including rich information, clear logic, accurate grammar and fluent writing.
Strong information: articles on soft marketing need to provide valuable information so that readers can benefit from it. This information can be educational, enlightening, practical or entertaining.
Persuasiveness: Soft marketing articles need to be persuasive, so that readers can believe that the products, services or brands promoted are trustworthy. This requires the author to master certain writing skills and psychological knowledge.
Natural integration: the article of soft text marketing needs to integrate marketing information naturally into the article, not direct sales or advertising. This requires the author to skillfully use language and skills.
The advantages of soft text marketing are:
Low cost: Compared with traditional advertising, the cost of soft text marketing is lower and the effect can last for a long time.
Wide audience: Soft marketing articles can be disseminated through various channels, including social media, blogs and news websites. , thus covering a wider audience.
High credibility: Soft marketing articles are usually highly credible, because they provide valuable information instead of selling products directly.
High conversion rate: Soft-text marketing can guide readers to take action through the clues and tips in the article, such as buying products or services and making an appointment for consultation.
The process of soft text marketing usually includes the following steps:
Set goals: set the goals of soft text marketing, such as increasing website traffic, improving brand awareness or increasing sales.
Determine the audience: understand the needs and interests of the target audience in order to write more attractive and convincing articles.
Making strategy: according to the target audience and marketing objectives, make appropriate soft text marketing strategy, including selecting channels, determining keywords, and using appropriate titles and pictures.
Writing articles: Write high-quality soft articles according to strategies, and skillfully integrate marketing information into articles.
Publishing and promotion: Publish articles to selected channels and promote them as needed to attract more readers.