Which is better, industrial design or artificial intelligence? Products are a kind of connection between people. Closely related to people's lives. Industrial design is realized by technical means, which should meet people's basic needs and conform to people's spiritual life. Therefore, product design should better meet people's spiritual life. In the process of product design, designers should fully consider people's own characteristics and make use of good people's demand for products. In the process of product design, designers should pay attention to people's feelings and transform the relationship between people and things into a relationship through design. For example, common mobile phones and computers in daily life not only need comfortable and convenient operation, but also want to enjoy a free life when using mobile phones, which is more important for designers. The value that industrial design can bring to enterprises. Example: three-minute product design, three-minute product design, that is, the company's products, the company's employees, all employees take the products away.