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Book characteristics of introduction to e-commerce
First, the teaching objectives of the course are clear. The introduction of theory in the textbook is in place, which is closely combined with practical typical applications, especially the operation and practice links are fully reflected in the textbook system.

Second, the main line of curriculum writing is clear. From the perspective of business application, taking the application and creation of e-commerce environment as the main line, on the basis of understanding the basic principles, this paper first introduces the knowledge and skills of operating and managing e-commerce, and then introduces the knowledge and skills of initially constructing an e-commerce system.

Third, the curriculum system is scientific and advanced. On the basis of learning from the experience of foreign classic textbooks, innovative cases and operational practices are made according to China's national conditions. The course includes fundamentals and principles, application and management, planning and implementation, development and prospect, which is especially suitable for the actual situation of teachers and students in colleges and universities in China.

Fourth, the carrier and supporting content are rich and diverse. In addition to the main paper textbooks, the teaching material system of this course is also equipped with PPT courseware, demonstration and operation CD-ROM, study guidance and test questions. At the same time, through the column of teaching website, the internal use is constantly updated to keep the timeliness of teaching materials.

Fifth, make full use of network information technology, which has powerful interactive function. The supporting learning website provides a platform for teachers to exchange teaching information, a practical environment and a learning forum for students, so that teachers and students can share teaching resources.