Guangdong. Alibaba released the 20 18 Chinese Reading Report (hereinafter referred to as the Report). According to the report, in 20 18, people who bought books on platforms such as Taobao, Tmall, Xianyu and Ali Literature read one more book, and each person bought 5.5 paper books on average. The report depicts a "reading map" of China. The map shows that the developed coastal provinces and cities are still the maps with the highest reading population in China, among which Guangdong has become the "largest reading province in China" with the ratio of 1 1.5%, while Jiangsu and Zhejiang rank second and third respectively. At the same time, Tmall also released the "Top Ten Hot Search Words for Books in 20 18" for the first time. Among them, "Piggy Peggy" ranked first in the hot search, and "slimming artifact", "Palace Museum" and "English Band 4" were on the list. Among the top ten books in 20 18, Jin Yong's works won the first place with a sales increase of 200%. Other books on the list include Xue Zhaofeng Economics Lecture, Cai Kangyong EQ Course, Historical Temperature, Mountain View and Sea View and the Palace Museum Calendar.