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The reporter investigated the live broadcast of goods and sold fakes. How should the live broadcast industry be rectified?
Now live webcasting with goods has become one of the emerging industries, such as the famous Li Jiaqi and Luo Yonghao. The goods they brought on site are also high-end products and some well-known big brands, but there are also some fake street brands in this industry, which collect high profits by selling fake goods, and the amount involved is also 200 million yuan. The quality of on-site products cannot be guaranteed. I think the quality level should be guaranteed by the platform first, and at the same time, we should sign some live broadcast companies with good credit.

As long as it is fake and shoddy products brought by online celebrities, such as online celebrity octopus and online celebrity cleansing cream, anyway, as long as it is a product with online celebrities, if it is very cheap, it is basically fake. Nowadays, many webcasts are also emerging in an endless stream. Some manufacturers find some network celebrities to give them ultra-low prices, let them bring goods and promote sales, so as to obtain ultra-high profits.

Network celebrities should be treated rationally when they bring goods. It is not necessarily good for them to bring things, although they say what the original price is. How's it going now? But what remains unchanged is that they must have their reasons for bringing this thing, which may bring them high income. As for the quality and quality of this product, they don't care, so if you really want to start with a product, you have to look at the data and evaluation of this product before making a decision.

As consumers, we must first protect our legitimate rights and interests. If you buy a fake, report it directly and negotiate with the platform. If the merchant does not keep his word and directly extorts you, you can appeal to the platform to solve it. As the official of the platform, the live content and live products must be strictly screened. Anyone who cheats consumers, as long as someone reports it, can enter the live broadcast room for verification and then take the next step.