Some people say that you should choose independence in order to keep yourself ... Some people say that you should choose to follow the trend and keep up with the trend ... This "debate" that lasted for about an hour and a half was fierce. The whole game was, in a word, "tired".
It's better to combine the two than to fight for each other. As Mr. Li, general manager of Jietu Marketing Center of Chery Holdings, said, "We should follow the trend in lifestyle and be independent in thought." To put it bluntly, it is necessary to adapt to the Internet artificial intelligence in the 5G era. In the era of homogenization of brands and products, we must also think independently about our core competitiveness.
Therefore, I think the most important point of Jietu brand is to deepen the "travel+"market segment. In addition to the "maverick" brought by Jietu brand, its product X70Coupe has created a trend of exclusive customization. 8 exterior color combinations, 4 interior customization, 3 color calipers and rims. For young consumers, there is a pleasure of buying a car to change their skin, which is the same as customizing their role in the game.
I have to admit that this car is younger and more fashionable than other models of Jiewei. The star-shaped front grille with headlights that look more exciting is out of the pace of act young. Look carefully at the feather-shaped light strip in the headlights, which is very recognizable. In addition, the lines on the engine compartment cover are also full of tension and very muscular.
The waistline diving downward on the side of the car body creates a sense of impact that is ready to go, and the 20-inch wheel hub further enhances the sporty atmosphere of the whole car. Of course, the combination of the two colors of the car body also makes it young and energetic.
The rear of the car adopts a simple design style, but the layering is still very prominent. The design of suspended tail is in line with the characteristics of its coupe, and it is equipped with high-position brake lights and double-outlet exhaust ports on both sides, which further improves the sports effect of the new car.
The whole interior style tends to be simple and the overall layout design is symmetrical. The design of split air conditioner is somewhat different. 10. 1 inch central control screen also shows a full sense of science and technology, which not only supports the three-screen linkage of mobile phones, but also provides two sets of customized intelligent interconnection technology packages, including intelligent cloud voice interaction, GPS, car networking and voice start engine. In addition, a lot of soft materials are used in the car, and the texture of the whole car has reached a higher level.
The airplane shift lever and D-shaped steering wheel reinterpret the texture and comfort.
Similarly, the trend of new cars is not limited to the exterior interior, but also varied in configuration to meet the needs of users. The new car is equipped with the ninth generation ESP system of Bosch in Germany, including ABS anti-lock braking, TCS traction control, VDC vehicle dynamic control, HBA emergency braking assistance, EPB electronic handbrake, AUTOHOLD automatic parking, uphill assist function and starting assist function.
Of course, in terms of humanistic care, in addition to the comfortable space brought by the long wheelbase of 2745mm, the X70Coupe also has a silent cockpit of 36 dB library level, and is equipped with an on-board fresh air system with air purification and negative ion generator.
In terms of power, it is equipped with 1.6TGDI engine, with maximum power 145kW and maximum torque of 290n·m, matching with 7-speed dual-clutch gearbox.
Write it at the end
Since 20 18, the first model, the gateway X70, went on the market, the speed of China has been confirmed by the gateway speed, and the 200,000 th car rolled off the assembly line in just 18. After the X70M was launched in March, the X70Coupe was launched at the end of April while the iron was hot. The price was 10.99 million yuan-12.79 million yuan, which was another great choice for young people.
Of course, this also reflects a major change in Jietu's marketing strategy and begins to transition to a younger market. No matter for the brand itself or the product itself, we are trying to adapt to the main consumer groups after 90. Under the general trend of "following the trend", new customized services have also been created to meet the individual needs of young people.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.