1, homogenization competition is fierce, and the content lacks innovation.
Children's book market is the most competitive market in today's book market. In this fierce market competition, we find that publishing houses have launched a series of operations around chasing hot spots, and in this process, with the repeated publication of books, they blindly follow the trend and imitate. For popular books, many publishing houses adopt "take-away doctrine". As soon as a book sells well, it will be taken over for study, and everything will be copied from the layout, cover, content and binding, just printed and copied by a mold. Often, as soon as the bestseller is listed, a large number of follow-up works follow suit and then go public. The content is mediocre and similar, pursuing economic benefits, giving up social benefits and their own brands.
2. The pricing of children's books is chaotic, making it more difficult to make profits.
In recent years, the children's book market has developed rapidly, and the scale is constantly expanding every year. At the same time, the unit price of children's books is also increasing. In particular, most imported picture books are gift boxes and sets of books, which are beautifully bound, packaged and printed, often costing several hundred yuan, which has a great influence on the purchase psychology of most parents. Too high a price, on the one hand, will affect the sales of books themselves, on the other hand, it will also cause an imbalance in knowledge acquisition. Children with poor family conditions will not be exposed to some excellent works because of the price, thus losing the opportunity to acquire knowledge.
3. Piracy is rampant and the introduction of copyright is blind.
Now piracy has a complete network chain of publishing, printing, distribution and sales. Most suspects can rely on the e-commerce platform to sell illegal publications to all parts of the country.
4. Over-exploitation of famous resources makes it difficult for new writers to gain recognition.
Many famous children's books in China, such as Cao Wenxuan, Yang, Shen, etc., enjoy top-class resources and are sought after by the majority of publishers, with unlimited scenery. These masterpieces are often authorized by many publishing houses, with similar contents and binding. Publishers can generally achieve better economic benefits by using well-known resources and making a little publicity. What is completely different from famous writers is the treatment of new writers. They are not valued by publishing houses, and rarely win the favor of major book awards. They can get less royalties by cooperating with the publishing house and have no bargaining space, so they passively accept the quotation from the publishing house. Such excessive concentration of resources is a blow to the new forces in China, and it is difficult for new writers to stand out and become the mainstream of the children's book market.
Expand small knowledge
What is the development prospect of children's book industry?
The 19th national reading survey shows that in 20021year, the reading rate of minors aged 0- 17 in China was 83.9%. Among the families of children aged 0-8, 73.2% have the habit of reading with their children. Parents spend an average of 26. 14 minutes with their children every day, and the reading volume of children and adolescents increases.
The sales channels of children's books in China are constantly expanding, the sales volume is constantly breaking through new highs, and the industry is developing rapidly. With the implementation of the "double reduction" policy, China's children's book industry has ushered in new development opportunities, more enterprises will join the market, and the industry has broad development space. In the future, the children's book industry will face a double upgrade in content and form, with the content more inclined to scientific themes and the form constantly improving and innovating.
The above is what Bian Xiao shared today, and I hope it will help everyone.