However, if the best way to apply the golden pyramid principle only stays in the expression and writing advocated in the book, it will be too long to give up the foundation. The correct operation should be to make it our bottom thinking mode and the bottom theoretical support for defining and analyzing all the problems we encounter.
This is why the golden pyramid principle is highly respected-its methodology is enough to become the underlying logical support for almost all activities such as learning, thinking and expression.
Therefore, this paper abandons the discussion of specific application scenarios in the original work of the Golden Pagoda Principle, and directly extracts the lowest-level logic, so that everyone can directly attack the essence of the Golden Pagoda Principle, understand it deeply and use it more flexibly.
When we receive information, we are always looking for a kind of logic, which can relate the information we ingest, classify, group and summarize it, so as to remember it.
Therefore, if we summarize and classify the information first, it will make it easier for the information recipients to connect all the information we express and better understand our core intentions.
The golden pyramid principle is essentially a method of classifying and summarizing information. Explaining the golden pyramid principle in Feng Tang's words is that "everything can be summarized as a central argument, which can be supported by three to seven arguments, and these first-level arguments can also be arguments themselves, supported by three to seven second-level arguments, extending like a pyramid".
The ideas in the pyramid are interrelated in three ways: upward, downward and horizontal.
A group of thoughts of the upper class is a summary of this group of thoughts, which is an explanation and support for its upper class thoughts.
The specific principles of the golden pagoda principle mainly include four parts: preface, situational conflict; Conclusion first; Answer the longitudinal questions and summarize the lower level from the upper level; Horizontal independent exhaustion, classification and grouping, logical progression.
1. Situational conflict
Strictly speaking, the preface does not belong to the pyramid model.
The purpose of the preface is to arouse the reader's interest. According to SCQA (background, conflict, question and answer) rules, the role of preface is to play the first three roles and put forward the background, conflict and question of the question.
Foreword is usually written in the form of storytelling. First, it introduces some familiar "backgrounds" of readers, and the situation usually states familiar and generally recognized things. This kind of cut-in is neither abrupt nor easy for everyone to make a * * * sound, resulting in a sense of substitution, which in turn leads to conflict. Q is a question. According to the previous conflict, he puts forward his concern from the other side's point of view, and the text expressed by the golden pyramid principle is the answer to the question raised in the preface.
SQCA is a very useful structured expression, which is widely used in advertising, copywriting, novel creation and other scenes. The most common is the explosive articles we see on major websites.
First draw a conclusion
The conclusion comes first, that is, each article has only one central idea, which is placed in front of the article.
Because the audience's brain can only understand the expressed ideas sentence by sentence, they will assume that there is a logical relationship between the ideas that appear together.
If you don't tell them this logical relationship in advance, but just express your ideas sentence by sentence, readers can only understand the meaning of each combination if they find similarities and group your ideas.
However, because the audience's knowledge background and understanding are very different, it is difficult for them to interpret the ideological group you expressed as exactly like you. Even if the audience can interpret it exactly the same as you, you will make it harder for them to accept the message.
Therefore, explaining the central idea of your message in advance can make it easier for the audience to accept your message. ?
3. Vertical: Answer questions, and the superiors summarize the subordinates.
This is the internal relationship of vertical information in the pyramid. The upper level summarizes the lower level, that is, the thought of each level must be the summary of the thought of the next level.
The relationship between superiors and subordinates is essentially a question-and-answer relationship. The lower level should play the role of answering the questions generated when the information receiver sees the information of the higher level.
4. Horizontal: independent exhaustion at the same level, classification and grouping, and logical progression.
Horizontally, the whole obeys MECE law, that is, mutual exclusion and collective exhaustion, which means "mutual independence and complete exhaustion" in Chinese. ? "Independence" refers to the subdivision of the problem in the same dimension, with clear distinction and non-overlapping, and "complete exhaustion" refers to comprehensiveness and thoroughness.
I think this is the most important and practical rule in the golden pyramid principle. Applying this law can fully mobilize our thinking in our daily work and study, which is a very effective way to exercise our thinking and also to test whether we have really mastered something.
In addition, two other principles have been observed horizontally:
Classification and grouping: The ideas in each group must belong to the same logical category. In other words, the ideas in each group must have the same points logically.
Logical progress: The ideas in each group must be arranged in logical order.
There are basically only four logical orders of organizational thinking:
? Deductive order: major premise, minor premise and conclusion
? Time (step) sequence: first, second and third.
? Structure (space) order: Boston, new york, Washington.
? Degree (importance) order: most important, second important, and so on. "
The logical order shows the analysis process when we organize our thoughts.
If the organization of thoughts is deductive reasoning, then the logical order of these thoughts is deductive order; If thoughts are organized according to causality, then their logical order is time order; If you comment on an existing structure, its logical order is the structural order; If ideas are organized by categories, their logical order is degree order (importance order).
Because deductive reasoning, looking for causality, breaking the whole into parts and summarizing are the only four analytical activities that the brain can carry out, and these four sequences are also the only four sequences that the brain can use to organize thinking.
These are the basic elements of the golden pyramid principle.
In practical application, it can be flexibly adopted according to specific scenes. For example, when building a pyramid structure, we can not only build it from top to bottom by determining the theme, imagining the question and giving the answer, but also build it from bottom to top by listing the views we want to express, extracting the relationship, drawing a conclusion and backdating the preface. Another single knowledge point, such as SCQA and MECE, can be widely used.
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