The first chapter is an overview.
Brief introduction of GOGO alliance industrial project plan;
The goal of GOGO Alliance is to develop the company into a multimedia industry based on Shandong market, mainly engaged in campus publishing, books, audio and video, cultural landscape tourism, advertising, cultural and artistic products, network, telecommunications, radio and television, professional operation phenomenon planning and marketing, phenomenon endorsement and packaging. Based on the existing campus publications, the campus public relations team will be developed in an all-round way by using the existing huge campus network, expanding horizontally, deepening the wedge and making key breakthroughs.
The purpose of GOGO Alliance is: based on colleges and universities, expanding internally and externally, cooperating with schools and enterprises, enriching university cultural life with wisdom and efforts, improving students' practical ability, providing opportunities and realizing the industrialization of campus culture.
The university market in Jinan is very complicated, and our campus cultural industry projects will definitely lead the university market in Jinan in the next five years. The team is now carrying out the following projects: campus direct investment media, campus membership card business, campus network media, campus SP business, campus direct sales, campus activity planning, campus promotion activities undertaking, campus distribution channel construction, campus storefront construction, and related campus product development and sales.
In order to achieve our goal, GOGO Alliance Business Department needs certain funds and management support.
Market positioning (target market):
We target the market at 450,000 college students (urban areas and Changqing University Town) in colleges and universities, as well as enterprises whose target markets are on university campuses. In terms of market resources, according to our survey, Jinan's monthly consumption capacity is about 200-300 million yuan; The cost of campus promotion in enterprises and universities is incalculable.
Competition: We have no competitors in Jinan University market, because we are based on and grew up on campus.
Status:
The company has a high-level management team.
We are seeking 500,000 yuan for the operation of the first university media in Shandong Province. We will use shares or other forms of cooperation in the next few years to complete the return on investment to investors.
Chapter II Introduction to the Team I. Purpose (Task)
The goal of GOGO Alliance is to develop the team into a multimedia industry based on the university market in Shandong Province, mainly engaged in campus publishing, books, audio and video, cultural landscape tourism, advertising, cultural and artistic products, network, telecommunications, radio and television, professional operation phenomenon planning and marketing, phenomenon endorsement and packaging. Based on the existing campus publications, using the existing huge campus network, a campus public relations company with horizontal expansion, deep wedge, key breakthrough and all-round development.
The purpose of GOGO Alliance is: based on colleges and universities, expanding internally and externally, cooperating with schools and enterprises, enriching university cultural life with wisdom and efforts, improving students' practical ability, providing opportunities and realizing the industrialization of campus culture.
Second, the company profile
"Jinan GOGO University Student Union" is a student organization formed spontaneously by college students, which was established and operated in Jinan University in 2003. Since its establishment and successful operation for three years, "Jinan GOGO College Students Union" has been based on colleges and universities, focusing on campus cultural creativity and cultural industries, activating university cultural life and serving students wholeheartedly; Internal introduction, external communication and communication between campus and society provide more employment opportunities and social practice opportunities for college students. Its main form is through self-management. Reading "GOGO" on campus builds a bridge between enterprises and students. By the end of 2006, the activity scope of "Jinan GOGO University Student Union" has covered 30 campuses of 20 universities with economic programs, with 40,000 direct readers and more than 300,000 people affected by radiation. At the initial stage, the "Jinan GOGO College Student Union" successfully completed the cooperation with China Unicom. China Unicom took the lead by operating the publicity, organization and planning of the market generated in the process of putting in the admission notice of freshmen in 2005, thus grasping the initiative of freshmen's publicity, marking the gradual maturity of the team, and successfully demonstrating the accurate positioning and unlimited strength of "Jinan GOGO Alliance". Then, in the past year, we successfully planned and implemented: New Oriental Welcome Campaign, Intel Campus E-sports Campaign, Founder Technology Campus Tour, Nokia Campus Tour, BenQ Campus Tour and other activities, which not only won the praise and recognition of enterprises, but also brought more information and benefits to the students of economic colleges and universities, with more than 4 direct participants and audiences.
According to the accumulated experience and the extensive demand of the university market, based on the following considerations: 1, the further enrollment expansion of colleges and universities, the real problem of increasing employment forms and employment pressure is serious; 2. The blank state of cultural industry in colleges and universities; 3. The uniqueness and lack of vitality of campus culture; 4. High cost and low return of marketing behavior of university campus enterprises: 5. Good policies, etc. After careful consideration by team members and on the basis of rigorous market research, "Jinan GOGO College Students' Union" decided to start a long-term project to serve universities and related enterprises full-time, hoping to find successful people or companies who also pay attention to the campus market, successfully reach cooperation intentions, share resources, complement each other's advantages, share benefits, develop into one, achieve a win-win situation, realize the benign interaction between universities and society, and realize the cultural industry from.
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