According to the experience of people in the industry, in the fixed exhibition space of bookstores, in order to maximize the sales volume and advertising effect of each variety, we should start from two aspects: book display and vivid display.
First of all, the centralized display of the series can increase the display effect of the series, create momentum, make the series appear in front of readers at a glance, and then attract readers' attention and stimulate their impulse purchase. This is also a common practice, which is to show the cover of the book directly to the reader.
The second is to strive for a more crowded display position. In the bookstore, we must master the reader's moving route and put the products in the places where readers often walk, such as the bookshelf at the end and the corner near the entrance; In this way, the more people see the book, the greater the chance of being bought.
The third is to put the book on the shelf where readers can raise their hands. For cultural and educational books, dealers should try to put the books in a place with parallel lines of sight and easy access according to the height of readers, neither too high nor too low. For example, children's books should be placed on lower shelves or even on the ground. In addition, terminal service personnel should always put forward their own display suggestions and describe their advantages and benefits to the store. After getting permission, they will immediately help the sales staff adjust the position of the bookshelf and often count the books to keep them clean and tidy. In addition to the above principles, POP advertisements such as posters should also be handled according to the characteristics of POP advertisements themselves, such as POP advertisements in the store, such as billboards, standing billboards, physical details and so on. POP hanging from the ceiling, such as advertising flag and tag. The ground POP advertisement, which is put on the ground from the shop head to the shop, has the function of commodity display and sales; Anti-POP advertising; POP advertisements on the wall, such as posters, billboards, decorations, etc. Display shelf POP advertisements, small POPs attached to commodity display shelves, such as display cards, etc.
Attachment: the best display point of all kinds of shops
In traditional retail bookstores and supermarkets, due to some different specific circumstances, the display points that receive excellent attention are also different.
Traditional bookstore: the position behind the counter is at the same height as the line of sight, the position of the bookshelf on the left, the position near the cashier, the position closest to the boss, and the display position on the counter.
Hypermarkets: bookshelves as high as possible within the sight of target consumers; The aisle with the largest flow of people, especially the left shelf position of the multi-person circulation aisle, is because people have the habit of looking left first and then right; At both ends of the bookshelf or in the corner of the bookshelf against the wall; The cashier channel has an entrance and an exit; Close to the location of big brands and well-known brands; Change the horizontal display to vertical display, because people's vertical field of vision is greater than the horizontal field of vision.
First of all, the payment time is critical, and dealers should take the payment as the top priority. The longer it takes, the harder it is to get it back. Especially for the payment of fixed large customers, the deposit of funds shall not exceed the prescribed maximum limit and the longest time limit. Once the stipulated credit limit and the longest time limit are reached, payment should be made as soon as possible, otherwise delivery should be stopped. Especially in view of the threat of "no supply, no payment", we should stop supplying in time, otherwise it will only get deeper and deeper. Research by foreign institutions specializing in collection shows that the difficulty of collection depends on the age of the account rather than the amount of the account. Only 20% of debts over two years can be recovered, while 80% of debts within 1 year can be recovered.
Second, make full use of the preferential policies on payment, encourage users to pay back the money in time, and give a certain percentage of preferential treatment according to the payment time. For ordinary customers without credit guarantee, cash spot should be the principle, and credit sales should not be adopted without financial guarantee.
Then, the debt-clearing personnel play the role of "entanglement" when demanding arrears. They can't be soft-hearted when customers complain, and they can't accept gifts or invitations from each other. Of course, just because the other party owes money, you can't justly take three points and take out a posture of forcing debts. If it can be settled through consultation, don't use the law.