Simple and textured book cover design

Without complicated patterns and typesetting, simple geometric figures and words can be skillfully arranged and stacked to create a simple and generous texture.

Literary feelings of "leaving blank"

Like painting, leaving everything blank can give people more imagination.

Visual attraction of portraits

The cover of many books and magazines often takes a portrait as the cover theme, which is more conducive to the topic on the one hand and easy to catch people's attention quickly on the other. Adding overlapping effects such as hollowed-out stacking or patterns can attract more attention.

Design principles of the cover of Zhonghui Design Collection;

Simple is better than complicated.

Simplicity can make the cover design intention clear, while clear graphics will have a strong visual impact. Try to create rich pictures with fewer design elements. Get rid of all the superfluous things, don't finish the design language, and leave the imagination space to the readers.

Some of our editors always want to express too much on the cover for fear that readers will not understand the contents of the book. The reality is that a small cover can't carry too much information, and the result is often counterproductive. It is better to give up boldly, seize and highlight the things that can move people's hearts the most, and get the effect of one when ten.

Better to die than to die.

Sometimes we emphasize that the cover design of a book should be fresh, lively and modern, but its meaning refers to a relationship in the whole design. As long as one or two design elements in the cover are dynamic, it can show a strong sense of movement.

If all the elements are in an unstable state, it is chaos, not excitement. The ancient poem says: "A little red in all green" is precisely because of the green background that red is eye-catching. At present, the covers of some of our books are too messy and noisy.

Bright is better than dark.

Compared with Europe and America, many book designs in our country always look gloomy. This may be related to our implicit personality, not as straightforward as westerners. Our books can often be read by one person, but they won't show up in the big environment. So I think the cover should be as bright as possible.

Explain clearly

The failure of some of our previous designs also lies in the communication barrier between editors and designers. We can't express our intentions in accurate language, which is often too general and conceptual, so that designers make mistakes in understanding, and sometimes they change further and further. To solve this problem, text editors should learn some design knowledge, master some professional vocabulary, contact designers more and try to communicate with them.

Multipurpose paradigm

I think giving more examples is a simple and effective method. When you find it difficult to explain your intention clearly in words, you can find some book design samples similar to your ideas, so that designers can find the closest reference. At the same time, reading more examples can also attract attention, which is a very important way to improve aesthetic cultivation.