Recommended books for businessmen to read in business 1 human weakness.
Dale. Carnegie
It is conceivable that two people who have read this book will pay close attention to each other's demeanor and behavior when discussing problems together, because Carnegie's logic is to build his confidence on the weaknesses of others. Under this kind of concern, the weakness itself is difficult to appear. On the contrary, the other person's sense of superiority is a kind of pressure on himself. Essence first, weakness always exists, even if we have self-knowledge and try to do better. Behind this book, there is a truth: people don't need to pretend. The more they pretend, the more thoroughly their weaknesses are exposed.
A good book that businessmen must read when doing business. Recommendation 2 Fact Sheet
Ai？ Reese, trout
Positioning is a must-read for marketers, advertisers and planners. Positioning is a strategic performance, but also an advertising performance. What does positioning give people? Induction? Horizontal ratio? Teaching? Very good. Positioning is to seek a strategic fulcrum, but also focus on? Point? Breakthrough. "Positioning" is more about guiding one direction. Enterprises or brands can win a lot as long as they make correct directional decisions and form directional differentiation. However, we can't ignore its defects. When an enterprise or brand excessively pursues differentiation and ignores the consumption environment and external forces, it is likely to fall into a dead end.
Recommended books for businessmen to do business 3. Dissemination and persuasion
Carl Hovland
Hovland's most outstanding contributions to communication science are: first, introducing psychological experimental methods into communication science; Secondly, through research, it reveals the conditions and complexity of the formation of communication effect, and denies the early? The concept of the theoretical effect of magic bullets has played a great role. From 1946 to 196 1 year, led by hovland? Yale Exchange and Attitude Change Program? , completed more than 50 experiments. They compiled and published their research results, and produced many Yale series books on attitude. The book Communication and Persuasion published by 1953 describes the theoretical framework and results of these studies.
A good book that businessmen must read in business is recommended for implementation.
Ram? Charan
It is said that this book once ranked No.1 in the Amazon business book list in 2003, which will bring great benefits to entrepreneurs in China? Vibration? . If it can be sold to the first place, marketers will definitely say that this book has high marketing efficiency and good execution.
What China people are most ashamed of is probably the so-called efficiency problem. In the current market, it is probably too late for marketers to talk about efficiency. Almost everyone is talking about strengthening law enforcement and improving efficiency. But why is efficiency delayed? This is the reason why busy marketers have been shouting tired but not recognized. All right, Ram? Charan's Execution came into being. Efficiency is competitiveness, and efficiency comes from execution. Marketers should be on their way after reading books.
A good book for businessmen to read in business recommends five Ogilvy's views.
Ogilvy & Mather
Most marketers have a wide range of hobbies and strong brain and hands-on ability, but we can't think that marketers only pay attention to the skills and processes of marketing actual combat; Advertising is usually a strategic movement, but marketers seem to be naturally eager for creativity. Ogilvy's point of view is nothing more than what any advertising company does: think, think, be creative, put it into practice and inform the public. For a regional market, when sales encounter market obstacles, marketers often think of increasing investment and artificially guiding consumption through advertisements or activities to stimulate sales. This behavior comes from creative thinking. Looking back, let's reconsider, do all obstacles have to do this? Over time, those marketing strategies and skills will really be shelved.
A good book that businessmen must read to do business recommends six of the greatest salesmen in the world.
Og？ Mandino
As an excellent marketer, excellent psychological quality is indispensable. This quality includes a series of indispensable self-quality training such as psychological endurance adjustment, psychological reaction adjustment and psychological behavior adjustment. This process is not an advanced course or can be completed by imagination, but requires a continuous self-motivation process. Og？ Mandino's book is a self-motivation book highly praised by marketers. Joe? Gillard's success has set a universal success model for marketers. I believe that marketers under any circumstances, as long as they read the story of this legend, will not be intimidated by difficulties, but will face difficulties. This external heroic motivation has changed a group of ambitious China marketers.
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