First of all, the classification and positioning of books should be accurate (for example, according to the content, form, genre and use of books). Only by positioning different categories can we locate and drain consumers.

Secondly, website construction and development are also very important (the overall design should stand from the perspective of consumers, so that the consumer experience will be high and natural drainage will follow)

Finally: website sales should also cooperate with online and offline promotion and drainage (offline shopping malls and stores have schools, etc. Online will rely on the Internet, such as WeChat group, headline, Tik Tok, official WeChat account and applet, which are all free traffic resources).

These all make their own highlights and specialties in small details, and they don't necessarily follow the trend. Other people's models may not be suitable for you. If you have certain financial strength, it is another matter (baidu promotion, Tmall, JD.COM, even Alibaba, internet celebrities, etc. ).

I hope my answer can help you. Welcome comments and messages!