Printing technology and equipment structure are different: commercial rotary machines use thermosetting ink, and online drying system and cooling system must be installed during printing. The newspaper rotary machine uses cold-set ink, and there is no need to connect the drying and cooling system.
The printed paper is different: commercial rotary printing machines mainly print high-grade magazines, samples, DM and commercial advertising products, using various high-grade coated paper, offset paper, lightweight coated paper and so on. The newspaper conveyor belt mainly prints newspapers.
Present situation of web printing machine
In the past three years, the annual sales of commercial web printing machines in the global market averaged $65,438+0,654,380 billion. Roland and Gauss occupy about 70% of the web offset press market. According to relevant data, in 2006, Gauss was the global and North American commercial web printing machine market leader. Although the company may not publish specific sales data, their sales and profits have always maintained an increasing trend in the past three years.
In the past three years, the annual sales of commercial web printing machines in the global market averaged $65,438+0,654,380 billion. Roland and Gauss occupy about 70% of the web offset press market. According to relevant data, in 2006, Gauss was the global and North American commercial web printing machine market leader. Although the company may not publish specific sales data, their sales and profits have always maintained an increasing trend in the past three years.
Web Printing Machine —— Development of Web Printing Machine in China
Commercial web printing press entered China around 1994, and the market demand is increasing, and it has already reached a considerable scale. According to statistics, only Beijing, Shanghai and Shenzhen imported more than 60 sets in 2003, and continued to maintain a rapid growth momentum in 2004. Foreign printing machinery manufacturers have also introduced commercial web printing machines aimed at the demand of China. There are three reasons for the increasing market demand for such machines: First, the productivity of commercial web printing machines is very high. Because it is continuous paper feeding printing, the printing speed is 2 ~ 3 times that of single-sheet multi-color printing machine, and the total production efficiency of double-sided simultaneous printing is more than 4 ~ 6 times that of single-sheet multi-color printing machine, thus shortening the printing cycle of high-grade printed matter and reducing the processing cost of printed matter, so it is favored by printing enterprises. Secondly, due to the technical breakthrough of commercial web printing machine, the printing quality of coated paper is close to that of sheet-fed printing machine. The printing quality and high-speed technical guarantee of commercial web printing machine, such as zero-speed automatic paper delivery, high-speed automatic paper delivery, secondary tension control, drying device, cooling system, glazing device and automatic registration system, have matured, which has promoted the rapid development of commercial web printing machine. Finally, the development of advertising industry and the increasing demand of color printing market, especially the increase of color magazine prints, newspaper color coated paper inserts, color commodity advertisements and color textbooks, books and telephone books, make the market of commercial web printing machines expand continuously, thus forming the import peak of commercial web printing machines in China. According to customs statistics, in 2006, 0,253 web printing machines were imported, amounting to US$ 260 million. Imported 155 sets in 2002, amounting to $70 million; In 2003, it imported 13 1 set, amounting to $65,438+26 million; In 2004, we imported 106 sets with a total value of $654.38+686 million. As can be seen from the statistical data, the import volume is decreasing year by year, but it is increasing sharply year by year. This reflects that the newspaper printing machine was the main equipment in previous years, and the commercial web printing machine was the main imported equipment in the following years. Domestic commercial web printing press manufacturers started from 1996. Although they introduced commercial and semi-commercial products at China Print2005 International Exhibition, exhibited a commercial web printing machine with a printing speed of 40,000 sheets/hour, and realized the export of a small number of sets, the status quo that commercial web printing machines basically rely on imports has not changed. This imbalance between import and export has been maintained for nearly ten years, which should attract attention from all sides.
China domestic web printing machine originated from the late 1970s to the early 1980s. At that time, the rotary printing machine for printing books and newspapers was gradually being eliminated. As a transitional offset printing equipment, the sheet-fed double-sided printing machine was gradually developed. At that time, the country also organized a campaign to develop a full-page double-sided printing machine to adapt to the long printing cycle of books and periodicals. The rise of web printing equipment was mainly because printing equipment could not meet the needs of the rapid growth of the publishing and printing market at that time, especially the needs of news publishing with strong timeliness. The rapid development of web printing mode is closely related to its continuous rapid printing on both sides, online cutting and folding, and even the high efficiency of stacking and bundling, commercial advertisement insertion and distribution equipment connection. Among the many varieties of printing machinery and equipment in China, web printing machine products are one of the few varieties with benign development.
Therefore, the benign development of web printing machine mainly means that this kind of equipment has the characteristics of high technology content, large enterprise scale, wide supporting scope and long capital occupation period, which makes many enterprises flinch and dare not rashly enter this field, so the relative competition in this field is not as fierce as other products. At present, the domestic market has been monopolized by Beiren Group and Shanghai Gauss. Although there are some manufacturers producing narrow web printing presses and one or two small and medium-sized web printing presses have appeared, their market share and production and sales volume cannot compete with these two enterprises. Although some enterprises have been popular for several years, they have disappeared.
Another reason for the benign development of web printing machines is that among many printing machinery products, except for large-scale web newspaper printing machines (double presses), the growth curves of domestic sales, exports and imports of this product are very similar, and they all maintain a steady growth trend (200 1 imports increased sharply, and fell sharply in 2002, which was the market variation behavior caused by the termination date of the import tax exemption policy proposed by the state in that year).
Another reason is the technical development of web printing machine. Although it is half a beat slower than foreign countries, the application of major new technology projects has been at the forefront of other products.