The core lies in: keeping the price stable and preventing the problem of online and offline price confusion.
In e-commerce enterprises, how to control the price is a headache. For example, the "price protection policy" of some platforms is also to prevent the same model from abnormally lowering prices in a short period of time, and then make consumption commitments.
For example, you bought a computer online for 5,000 yuan and it works well. Then one day, you suddenly saw the same model in the shop, and you bought another one as a gift. Then, with your unremitting efforts, the promoters successfully got the price of 4000 yuan through their own means (such as coupon rebate and reserve price sales).
So the price difference of 1000 yuan is the problem, and then the more serious question is, once a product of 4000 yuan is sold, what price will this product sell in the future? If we solve this problem, there will be many customer complaints?
Therefore, not all modes will be different online and offline. You will find that all platforms have the same price for products with particularly high price transparency, such as mobile phones and 3C products. It doesn't matter whether it is sold online or offline. Once the price gap is too large, there will be many problems.
By analogy, for some products, such as household appliances, there will be some online or offline modes, which are different and do not affect each other.
Of course, this is a core consideration, and of course there is the consideration of drainage. For example, if I put a hot-selling model online or offline, there are also some marketing considerations.
Suning.cn Group Co., Ltd. was established on February 26th, 1990+65438, and its headquarters is in Nanjing. It is the leading commercial enterprise in China, covering traditional household appliances, consumer electronics, department stores, daily necessities, books, virtual products and other comprehensive categories.
By the end of 20 19, the offline network in Suning.cn covered the whole country, and there were more than13,000 innovative Internet stores such as Suning Plaza, Suning.cn Plaza, Carrefour Community Center, Suning Department Store, Suning Store, Suning Retail Cloud, Suning Polar Objects, Suning Red Kids, Suning Sports, Suning Studios and Suning Auto Supermarket, which were in the forefront of domestic offline networks.
Suning.cn Online ranks among the forefront of B2C industry in China through self-operated, open and cross-platform operation. The integration of online and offline development leads the new trend of retail development. Authentic licensed products, excellent service, convenient shopping and comfortable experience.
On February 28th, 20021year, Shenzhen Stock Exchange International Holdings Co., Ltd. announced that it planned to acquire 23% of the shares held by Zhang et al. for 65.438+0.48 billion yuan.
On 2021June 16, Suning.cn temporarily suspended trading since the market opened.
On 20021July 12, it was announced that Zhang resigned as chairman and Ren Jun would perform the post of chairman until the new chairman was appointed.