The examination content of this course includes four aspects: basic theoretical knowledge of management, basic functions of management (planning, organizing, leading and controlling), case analysis and comprehensive application. It mainly examines the ability of candidates to remember, understand, master, comprehensively analyze and apply management methods to management knowledge and principles. The specific contents and requirements are as follows:
First, the basic theoretical knowledge of management
1. Understand management and management theory, be able to memorize management and its functions, understand the standards for measuring management quality, and understand and master the concepts and characteristics of management science;
2. Be able to distinguish the development process of Chinese and foreign management thoughts, understand the representatives and evolution of the main schools of China's ancient and western management thoughts, and think about its enlightenment to modern enterprise management;
3. Understand and master the basic principles of management, master the principles of system, humanism, responsibility, benefit and moderation, and think about the enlightenment that managers get from the above principles;
4. Master management ethics and social responsibility, understand the basic viewpoints existing in management ethics, and master the factors affecting management ethics and social responsibility and their applications.
Second, the basic functions of management (planning, organization, leadership and control)
(1) memory
Definition and principles of planning, organization, leadership and control.
(2) Understanding
1. The importance, nature and preparation process of the plan;
2. Composition of organizational environment, influencing factors of external environment, influencing factors of organizational culture, design principles of organizational structure, general laws of formal and informal organizations and organizational changes, and connotation of learning organization;
3. The nature and function of leadership, leadership style, communication methods and leadership theory;
4. The principle and classification of control.
(3) Master
1. Work plan preparation, organization level and scope setting, and organization structure design;
2. The basic principles of target management, rolling planning method, network planning technology, business process reengineering and other methods and applications;
3. Staffing principles, key points of power distribution, selection, evaluation and training of management personnel; Motivation theory and practice, obstacles in communication and overcoming skills.
Third, the case analysis
(A) including case studies of ancient and modern China and foreign countries.
1. Understand the background, management status and benefits of ancient and modern Chinese and foreign cases;
2. Understand and accurately analyze the management characteristics, main management methods and management functions under a certain background;
3. Learn and summarize the management experience of success and failure in the case, and think about its scientific and practical guiding significance.
(b) Application and implementation capacity
It mainly investigates planning, organizational level and scope, structural design, selection, evaluation, training and preparation of incentive plans for managers.
1. Apply management principles to analyze the materials provided: (5W2H, Boston matrix, Porter's five forces analysis, policy-oriented matrix, knowledge and comprehensive ability evaluation process, Maslow's hierarchy of needs theory, expectation theory, fairness theory, reinforcement theory and other principles).
2. According to the provided materials or conditions, select scientific organizational level, scope, organizational structure design, staffing, and the ability to make effective decisions and implement.
3. According to the materials provided, judge the management deviation, analyze the reasons for the deviation, and put forward the rectification strategy.
Basic requirements: standard format, reasonable logic, proper application of principles, fluent language, complete structure, and the principle of combining management benefits with efficiency.
Ii. examination forms and problems
First, the examination form
The examination takes the form of closed-book written examination, with a full score of 150 and an examination time of 120 minutes.
Second, the test questions
The test questions are selected from the following types: single-choice questions, multiple-choice questions, fill-in-the-blank questions, judgment questions, noun explanation questions and case analysis questions.
Three. philology
Wednesday. Management-Principles and Methods (7th Edition). Fudan University Press, 2065438+June 2008. ISBN: 9787309 136340。
Horse engineering. Management learning guidance and practice. Higher education press, 20 19 1. ISBN: 9787040506532。
Xing yiqun. Management (fifth edition). Zhejiang University Press, 2065438+August 2009. ISBN: 9787308 193702。
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