The growth period is the stage of mass delivery. After the data collection stage, the system will expand the traffic according to the collected transformed crowd tags, and the ecpm value will determine the volume and delivery cycle.

Three elements to improve ecpm value

1 Bidding competitiveness: manual control

2 Click competitiveness: video quality, pictures, attraction of title products, and quality of target population.

3. Transforming competitiveness: the first picture: retention capacity, pricing competitiveness, sku diversity, commodity attractiveness, and target population quality. When the positive feedback can be infinite, the actual situation can be changed objectively and the operation can be negative.

The increase of reverse feedback will affect the planned delivery status.

Observed consumption and order curves

The curve rises sharply and falls sharply: it belongs to the mutation type, and the curve rises sharply and falls slowly: it belongs to the curve fluctuation of the back neck and foot: it belongs to the fluctuation type.

Adjustment strategy

The bid reduction of 1 should be stable, not exceeding 10%, and the budget should not be reduced as much as possible.

2. Observe and respond to changes in external competition in time.

Make good use of the new function to start the volume with one button, so that the traffic is stable.

4 It cannot be built with the same account, the same location and the same material plan.

5 The cost should be accounted for as long as possible.

6. The running plan is to raise the standard, put small orientation and neutral attenuation.

7 Create new plans and add new dimensions regularly.