2. The first advertising company in the United States with the embryonic form of modern advertising agency industry is called Ayers & Sons Advertising Company, which was founded by Ayers in Philadelphia on 1869. The basic feature of its operation is that it often buys the pages of these newspapers in full pages and resells them to customers, thus making a profit. After 1880, the company provided services for advertisers while operating newspaper pages. Design and write copywriting for customers, suggest and arrange suitable media, and make advertisements on their behalf, which improves the advertising effect. Became the first modern advertising company in the United States to arrange advertising activities.
3. The advertising business of American commercial radio stations began at 1922.
4. American commercial TV is officially launched 194 1. In 1950s, he took the lead in inventing color TV in the world.
5. The United States established a consumer research company in 1929. 1936, the consumer alliance was established.
6. The development characteristics of American advertising in different stages from the 1920s to the present:
(1) In the 1920s and 1930s, the upsurge of market research rose to help advertisers persuade, buy and display their promotion skills.
(2) In the 1940s and 1950s, the advertising theme made a big fuss and widely promoted the "unique sales theme" (USP advertising strategy).
(3) In the 1960s and 1970s, we entered the "image advertising era" in which we positioned our products and set up an image for our enterprises.
(4) After 1980s, with the rapid development and popularization of electronic media and the application of computer-based advertising design, advertising planning and advertising strategies, advertising activities have generally become integrated.
(5) In the 1990s, people were surrounded by overwhelming advertisements.
According to incomplete statistics, there are more than 6,000 large and small advertising companies in the United States, including more than 600 large ones. Advertising activities in America are basically based on advertising companies. What are the business development characteristics of modern American advertising companies?
(1) In the long-term development, American advertising companies have formed a scientific organization and a reasonable division of labor, thus ensuring an efficient management system and modern services.
(2) Improve the service level of advertising companies. Advertising business activities: a new stage of the development of comprehensive marketing services with creativity as the center and planning as the leading factor.
(3) Take the road of collectivization and internationalization to develop global advertising business.
In a word, American advertising companies play an important role in American advertising industry. In the process of development, we constantly adopt new technologies and pursue high quality to achieve comprehensive service to customers.