Socialized reading refers to a brand-new reading mode with readers as the core and emphasizing sharing, interaction and communication. It is put forward relative to the traditional reading mode with books as the core and content itself as the core. It pays more attention to people and reading-based socialization, and advocates * * * to jointly create UGC. Whether it is the "crossing" function of WeChat reading or the "this chapter" function of starting reading, readers can mark, publish and view their favorite words, but in different forms. Therefore, the two methods are compared, and the design reasons and optimality are discussed.

I. Functional comparison

1, entrance

2. Content display

3. Interactive function

4. Sharing functions

5. Release function

Second, it is more enlightening.

(1) As an online reading APP, Starting Point Reading attaches great importance to readers' reading experience and interactive experience. In particular, the output of UGC makes this chapter more interesting, and becomes a re-creation of readers based on online content, which is conducive to becoming another selling point of online texts. For new readers, the rich theories in this chapter can increase the interest in supplementing the text; For readers who are in a hurry, the daily reading time may be only a few minutes. The rich and vivid discussion forum in this chapter can increase the reader's use time. This chapter, comments, grabbing the first place and grabbing hot reviews are all the driving forces of content production, and they are very interesting.

(2) WeChat reading has not only serialized online articles, but also many published books. Therefore, interaction with other readers and personal reading experience are very important. The functions of WeChat reading, such as only publishing text comments, only underlining, making comments visible to each other or only to themselves, are similar to the reading experience of paper books, which can create a private reading experience for readers. But judging from the content of underlined comments, most of them are meaningless comments. Perhaps adding the function of displaying comments by heat can attract more people to interact in the comment area.