Why is the trend American TV series black Uber?
David? Finch's "Social Network" tells a vulgar story of love, success and betrayal of an egg-wrenching technical house. There is no urine point rhythm and no cannon dialogue. Especially after Jobs showed the persistence and disloyalty of Apple's founder with a lower slide panorama than TED, I basically despaired of the innovative style on the big screen, but I never expected that the American TV series on the tall screen would be the same.
The recent American TV series is eyeing Uber! The latter is not only the ticket for founder travis kalanick to the future, but also the innovation totem in the eyes of venture capitalists, and the inspiration for American screenwriters. At least two stories of trend dramas directly or indirectly allude to it.
In the latest episode of Elementary, an APP with the pseudonym zooss provides travel services through the Internet. A zooss driver was chased by a taxi as soon as he got on the road, and was shot and killed by his brother. I thought there would be brothers denouncing zooss for disrupting the market and unfair competition, but the story summit turned around and returned to the old track of voyeurism. The real climax is two scenes of zooss company: one is John? Lee? Miller plays God-fearing husband and transgender Watson Liu Yuling, who satirizes the privacy of Zoos in front of a big screen full of technology. In another scene, they jointly exposed peeping tom, the company's chief technology officer, who turned out to be insidious and violent, and arrested the senior Cheng. This story is also very interesting, because this man specifically instructed the attacker to use a taxi to cause an accident. As a screenwriter, you really know the grievances of travel innovation and taxi.
Even blacker is the spin-off drama Cybertron of CSI. The third episode of the first season invented the car-calling APP ZOGO. Its system was hacked. The murderer disguised himself as a driver and killed the white-collar worker who got on the bus. The plot is even scarier than the classic old movie Hitchhiker. More symbolically, the murderer himself was actually a victim, because his family was hurt by Zogo, but he didn't get any compensation. The story's attack on travel innovation is unprecedented. Many China audiences on the bridge have met each other, so it is unique.
In order to "praise" these writers, they spent 45 minutes digging up more stories than American lawmakers at the hearing, the competent authorities in the court and experts from all walks of life in the media. To sum up, there are three points:
1 unknown driver?
CSI: After the passenger of Cyber was killed, ZOGO's statement was intriguing. Firstly, it is clarified that the company is only a software platform connecting drivers and passengers. Secondly, they have no responsibility to manage drivers. Here, the driver seems to be the focus of all contradictions. In fact, Uber or Raffles drivers in the United States mainly come from three types: part-time white-collar workers or even executives, idle housewives, and full-time drivers in other industries. Although the potential risk of boarding a strange vehicle driven by a stranger still exists, which is obviously exaggerated, the situation in China is somewhat different.
According to the author's observation on the recruitment process of many private car companies in China, the quality of drivers is really not optimistic, and the interviews and inspections are very simple, which are basically welcome. In fact, with the rapid development of the industry and the absence of supervision, it is extremely necessary for the software platform to improve the management and control mechanism through self-discipline. Hiding behind the positioning of information intermediary, it is easy to clear the responsibility, which may be in line with the short-term interests of some companies at this stage and will definitely hurt the industry in the long run.
A platform that doesn't care about anything?
How to define the rights and obligations of the platform itself is a controversial topic. The usual practice of internet companies is to ignore capital operation, take the system as the basis and solve all problems by technical means. This used to be effective, but the travel service not only extends offline, but also needs the platform to control the quality of the whole service process. Therefore, companies involved in travel innovation must make up their minds to do some dirty work. There is a simple reason. Travel service is related to the personal safety of drivers and passengers, and personal injury is irreversible.
3 Unsupervised and extremely unsafe big data?
Compared with CSI:Cyber, Elementary pays more attention to data security. Personal privacy is an untouchable taboo in any culture, which also reminds people of the classic joke about big data: Target, an American chain retailer, established a big data system to stimulate potential demand by analyzing users' consumption behavior and sending accurate emails. One day, Target received a complaint from an angry father. The daughter who protested that she was in middle school received a promotional email about maternal and child products, which is of course an embarrassing thing, but the data will not go wrong, and her father has to face the fact that he is about to become a grandfather.
For Internet innovation, everything in the future is hidden in big data. From Xixi Park in Ali to Uber Headquarters in San Francisco, visual real-time big data is projected on the big screen to remind all employees and visitors that they are creating and witnessing a great cause. Didi's office area also has this kind of artificial landscape, which especially gives participants a sense of accomplishment. In Elementary School, Shenfu satirizes that the Internet giant is a god in Greek legend.
Excessive exaggeration of data risks will not help solve practical problems, except for literary and artistic works. There is only one thing more terrible than death, and that is fear! This is an eternal theme that American writers are willing to share.
Running too fast? The soul can't keep up!
Remember Schwarzenegger's old movie Total Memory, in which the scenes of memory travel are fictional, and the salesman lists the pain points of real travel, one of which is the taxi driver who killed passengers directed by Paul? Fan Huowen even designed a robot taxi in the film, but when the innovative travel service of 2 1 century suddenly came, public opinion became hesitant and conservative.
Of course, there are public psychological factors, but the internal factors of business model can not be ignored. Take private cars as an example. In order to quickly seize the market, expand the basic user base, meet the demanding requirements of investors, and respond to the cautious eyes of the media, the entry threshold for vehicles and drivers is often deliberately relaxed, thinking that the martial arts in the world are not broken, but in fact, "those who don't strive for the world don't strive for a moment", Bill? Gates also said: "I'm not surprised by those companies that grow rapidly in five years, but I'm interested in a company that can continue to create excellent results after 20 or 30 years."
The soul of travel innovation is service, and every link online and offline is an integral part of user experience. In the blind area that technical means can't cover temporarily, we especially rely on the effective support of offline operation system to improve the quality control of the whole process. Many people believe that travel innovation can copy the mature experience of e-commerce platform, but the latter provides standardized products, and any defects are the responsibility of manufacturers. In travel innovation, passengers trust not the driver, but the platform for providing services. It is extremely dangerous to complete the closed-loop service only by the driver's consciousness. In this regard, both Uber and Didi may condescend to seek advice from orthodox car rental companies to avoid repeating the same mistakes.
What happened to Zipcar that year?
Excessive subsidies to drivers and profit-seeking management are another problem of Internet travel. If you have ever used driver-side software such as Didi Chuche, you will find that it is full of all kinds of inspirational myths and high-yield satellites, such as masters who earn thousands of dollars a day and masters who enjoy rewards. High-intensity and high-frequency brainwashing has become the norm, but he never mentioned how to improve the quality of service. Due to the uneven quality of personnel and the lack of process control, sometimes passengers even violate the rules.
Today, there is no doubt about the great future of Internet tourism. The foresight of innovative predators is admirable, and the ideal that siege lions, cheng and ma agricultural technologies change the world is also worthy of respect. Here is just a reminder from CSI:Cyber: "Please make travel easier and safer."