The media is the media that spreads all kinds of information. Media or "media", "media" or "media" refers to the carrier of information dissemination, that is, various forms of material tools to carry and transmit information from the communicator to the receiver in the process of information dissemination. The media can be private institutions or official institutions. Communication channels include paper (newsprint, magazines), sound (radio), video (television, movies) and modern network (computer video).
The development of media industry.
In a broad sense, mass media includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet. According to the statistical calculation of various data collected up to March 20 12, the total output value of China media industry in 2010 was 637.9 billion yuan, an increase of 15.2% over the previous year.
Judging from the market structure of various industries in the media industry, newspapers and television account for 365,438+0% of the total market of the media industry, and the scale of Internet business reaches 42% of the total market of the media industry, accounting for almost half of the media industry. The market of broadcasting, periodicals, audio-visual and movies is small, and there is limited room for manoeuvre to cope with the impact of changes in the media environment.