There are great differences between automobile sales and general commodity sales, and many of them are related to vehicle sales. I have compiled a career planning book about car sales for you, hoping it will help you!
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I knew it a long time ago, okay? Career planning? This concept, but few people pay attention to him, and the understanding is even more superficial. I didn't realize his importance in time. It was not until I entered the second semester of Senior Two that I began to think about a series of employment problems. The most important thing is that I have been looking for my own interests, hoping to combine my interests with my future career perfectly. As we all know, doing the work you are interested in will deepen your career development space and realize your own value. At this confused time, the school opened a career guidance course. He not only made me think and analyze my career more systematically and comprehensively. Let my career orientation become clearer and clearer. After systematic thinking, combined with my hobbies, I will position my career within 2 years after graduation as: automobile sales.
I. Self-awareness
1, skills
Take the initiative to listen to other people's speeches, understand the main points, ask questions at the right time, and don't interrupt each other's speeches at inappropriate times.
Coordinate the actions of yourself and others when cooperating with each other.
Negotiate and convene relevant personnel to coordinate differences.
Actively look for ways to help others.
Interpersonal sensitivity pays attention to other people's reactions and understands why there are such reactions.
2.360 degree evaluation
merits and demerits
self-assessment
Have affinity, tolerance, energy, imagination, responsibility, strong observation, and can remember other people's names quickly. Not confident enough, poor self-control, sometimes unable to control their emotions, and little practical experience.
Close friend evaluation
Strong-willed, safe, kind, helpful, broad-minded, considerate and not lacking in sense of humor. Strong affinity, goal in life, willing to constantly tap their potential, rigid and soft personality, bold and cautious. Sometimes I am too emotional, lack of exercise, more emotional than rational, and have negative emotions when doing things.
peer review
Kind, cheerful, active, positive and friendly.
3. Overview of self-cognition:
1, has been living on campus, learning mostly theoretical knowledge and lacking certain social experience, but now looking for a job, most recruiters attach great importance to the applicant's work experience.
2, good at finding problems, active thinking.
3. Be healthy and energetic.
4, make friends, because of affinity, lively and cheerful and win more friends.
5, treat people sincerely, do things seriously and responsibly, but poor self-control, inertia, lack of initiative. Did not take the initiative to seize the opportunity to exercise their abilities. Love to talk with friends, can often conduct self-reflection.
Second, professional cognition.
1, external environment analysis
① Analysis of family environment
Family conditions are ok, because I like all kinds of cars and want to know more about them. Therefore, choose the major of automobile manufacturing and assembly. ② Analysis of school environment
Our school is a junior college. My department is the Department of Automobile and Electrical Engineering. I majored in automobile manufacturing and assembly, but we can also take marketing courses at ordinary times. Because the philosophy of our department is to cultivate compound talents. In this environment, I learned a lot about marketing. There are many books in the school library, which gives me more marketing knowledge. ③ Analysis of social environment
In the past two years, real estate has been heated up. After dealing with housing, the biggest consumer goods will be cars. Family cars are also rapidly gaining popularity. According to some data, there is a serious shortage of automobile sales talents. As an automobile marketing talent, in addition to deeply understanding the customer-centered marketing concept, you must also have automobile professional knowledge, psychology, aesthetics and public relations. With the rapid development of the market, the cultivation of automobile marketing talents has been seriously lagging behind, leading to a shortage of talents.
④ Target area analysis
First of all, it is best to go to Beijing, Shanghai and Guangzhou, where the automobile industry is professional and advanced, and there are many opportunities. In recent years, 4S stores in Beijing and Shanghai have blossomed everywhere and developed rapidly. Such rapid development will inevitably bring more employment opportunities. According to the statistics of China Automobile Talent Recruitment Network, in the first half of 2008, the automobile and related manufacturing industries continued to release 3,000 jobs every month, and it has been on the rise. Senior sales, senior maintenance and other talents are beginning to be stretched, and new talents such as maintenance parts manager and maintenance station service manager are also heating up rapidly.
2. Target occupation analysis
(1) Target occupation name
auto/automobile/car sales
② Work content
There is a big difference between automobile sales and general commodity sales. Many of them are related to vehicle sales, such as: automobile equipment specifications, adding fine products, giving gifts, authorized agents, insurance agents, consignment vehicles, dealers, after-sales service, etc. And the situation is complicated and changeable. Automobile sales enterprises generally have fewer people and more things. Management must give consideration to business, warehouse and finance. Every day, I have to face various reports from different departments. The data of each department lacks the enjoyment of * * * *, and many data are repeatedly entered, which inevitably leads to a lot of waste of human resources and lack of consistency.
3 qualifications.
You should have professional knowledge of cars, have a strong interest in cars, have a comprehensive understanding of car loans, insurance, licensing and transfer procedures, have strong communication skills, and be able to communicate with people from all walks of life, all of which need a certain degree as support. In addition to affinity and excellent sales skills, car salesmen should also have some basic knowledge of car structure, because the application of new car technologies and equipment is increasing. Have the basic knowledge of automobile technology, and be able to communicate well with some professional customers. ④ Employment and development prospects
The automobile market is booming. At the same time, it has brought quite objective employment prospects. Because the domestic automobile industry is still in its infancy compared with foreign countries. Only in recent years has a completely local brand been established. This shows that there is still a lot of room for development in the domestic automobile market. At the same time, we can see that there will be a huge market behind the automobile industry. For example, the second-hand car market, car service, car beauty, auto parts, but the key is to have the knowledge and ability of this industry to get such opportunities.
3. Situation analysis
(1) My strength and its use
Have affinity, bold but cautious, lively and cheerful. This is very helpful for me to communicate with my customers. You can make friends with customers quickly and leave a good impression on them.
② My weakness and its remedial measures.
More emotional, less confident. This is also a major drawback in sales. From now on, in the remaining days of college, seize every opportunity of public speaking, take the initiative to participate in activities, and strengthen your confidence through these exercises. Read more books and cultivate your rational side.
(3) my opportunity and its utilization.
There are many books about cars and marketing in the school. Make full use of school resources. Cherish the friendship established at school. Depend on your parents at home and your friends when you go out.
(4) The threats I face and their elimination.
When a new opportunity appears, many people are already staring at it. As the automobile sales industry is not new, many people want to engage in this industry. My threat comes from their competition. The best way is to strengthen your competitiveness by constantly improving your ability through your own continuous efforts.
Third, career planning and design.
1, determine career goals and paths.
(1) immediate career goals
Engaged in automobile sales within two years after graduation. When I was looking for a job in my junior year, I was looking for a job in car sales.
② Mid-term career goals
2-5 years after work, engaged in mid-to high-end car sales, from car salesman to sales manager. Have their own customer base. Of course, marriage is also very important, because a successful man must have a woman who can silently support him. Ha ha.
③ Long-term career goals
5- 10 years, looking for partners to set up a company together, to be an automobile sales agent, to buy and sell used cars and automobile related industries.
④ Career development path
My goal in life is to start a business and become an entrepreneur. Own your own company. But I don't have to be in the automobile industry. I hope to have my own coffee shop before I am 50 years old, and I can lie comfortably in a rocking chair every morning and drink coffee to accompany my family.
2, specify the action plan
① Short-term plan
Before the second half of my junior year, I read a lot of books about cars, marketing and psychology. Interpersonal communication is a book. Engaged in automobile sales within two years after graduation. I have an internship in automobile sales during my sophomore summer vacation. Let yourself study better through practice. Understand the requirements of automobile sales companies for the ability and professionalism of automobile sales personnel, make full use of library book resources, and learn automobile knowledge and marketing knowledge. Learn psychology to improve yourself. Exercise your ability to communicate with others. And pay more attention to the news of the automobile industry and understand the latest trends of this industry. Use the holiday to do relevant internships.
② Medium-term plan
At work, hard work and good sales, on the one hand, can accumulate capital and make material preparations for entrepreneurship. On the other hand, you can exercise your ability to do business. Sales is the core part of marketing. If you learn to sell, you learn to do business. In the meantime, besides working, I will continue to study. At work, we always establish good relations with old and new customers. Because they will be the wealth of my life. And find like-minded partners at work and create your own company.
③ Long-term planning
Make a good transition from students to office workers, and make a smooth transition from working for others to working for yourself. In order to own my own coffee shop, I can get up every morning, lie comfortably in a rocking chair and drink coffee to accompany my family.
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