Basic part
0 1. logo design
Logo and logo creative description; Standardized drawing of signs; Provisions on the basic use of signs; Mark the ink draft; Indicate the reserved space and the minimum proportion limit; Logo highlight effect draft.
02. Logo font design
Full name, abbreviated Chinese font and grid coordinate map; Full name, abbreviation English font and grid coordinate map.
03. Color coding
Standard color specification; Provisions on the use of background color; Auxiliary color specification; Special table for color combination; Standard color code specification.
04. Mascot
Color sketch and modeling description of the mascot; Basic dynamic modeling of mascots; Monochrome printing specification for enterprise mascot modeling; Specification for the use of mascots.
05. Auxiliary graphic design
Auxiliary graphic color manuscript; Specification for the use of auxiliary graphics; Draft of auxiliary graphics extension effect; Specification for auxiliary graphic combination.
06. Special printing fonts
Chinese special printing font specification; Specification for English special printing fonts.
07. Basic component combination specification
The combination code of symbols and standard characters; Logo background error usage specification; Misuse of symbols; Specification for proper use of logo background.
B- application part
0 1. Office supplies
Business cards, notebooks, table cards, stationery, post-it notes, badges, paper cups, passes, file bags, flags, briefcases, etc.
02. Public relations gifts
Greeting cards, invitations, invitations, envelopes, handbags, wrapping paper, postcards, mouse pads, gift boxes, desk calendars, wall calendars, etc.
03. Clothing system
The manager's men's and women's clothes (suit, tie, tie clip); Ordinary employees wear men's and women's clothes; Sports hat, t-shirt, silk scarf.
04. Body appearance
Official vehicles, vans, large transport trucks, shuttle buses, small transport trucks, container transport vehicles and special vehicles.
05. Boot system
Outdoor signboards of buildings; Appearance of enterprise gate and factory building; Company name signboard; Schematic diagram of office building; Gate entrance indication; House number specifications and indoor signs; Glass door anti-collision strip; Rigid doorplates of branches and factories; Floor sign.
Slogan signs of indoor enterprise spirit; Direction sign; Instructions to working groups of various departments; Public facilities identification; Entrance and exit planning of each business place; Bulletin board; Description of internal operation flow; Welcome placard; Reception desk and background board; Regional signs; Warning signal.
06. Shop logo
Small and large sales stores; Data rack; Horizontal, vertical and square signs of the store; Trash can; Layout specification of shopping guide flow chart; Indoor environment; In-store background board (image wall); Accessories cabinets and shelves; In-store booth; Storefront, vertical wall light box.
07. Commodity packaging identification
Transportation and packaging of bulky goods; Memory card; Outer packing box (wood, paper); Warranty card; Commodity series packaging; Layout of quality notice; Gift box packaging and wrapping paper; Specification layout; Accessories packaging carton; Sealant; Certificate of approval; Conference service supplies; Product identification card; Product identification card.
08. Advertising norms
Layout specification of newspaper advertising series (full page, half page, banner); Advertising specifications of magazines, light boxes, bus bodies and double-decker bodies; Corporate brochure, annual report cover typesetting specification; Floor sign; Poster layout specification; Product specifications; Series of theme posters; Web homepage layout specification; Specification for the layout of large street signs; CD cover specification.
T-shirt advertisement; Wall advertisement; Specification for horizontal and vertical banner advertisements; Night view effect of outdoor signs; Advertising specification for large oxygen balloons; Exhibition board display specification; Neon sign display effect; Road sign advertising format; Direct mail DM publicity page layout; Pause the POP specification; Paper cups for advertising and promotion; Site-based POP specification; Promote the triple layout specification.
09. Exhibition description
Standard booth and exhibition board form; Specifications of special equipment and standard booths; Product description boards for sample booths and exhibition boards; Data rack; Conference service supplies.
10. Recycling tools
Standard color of color ticket sample; Auxiliary color of the color ticket sample; Standard combination form; Symbolic pattern samples; Mascot modeling sample.