Hey, a new media person who has been squeezed dry. There is something wrong with people. When they can't make money, they always want to spend money. Well, to be honest, my shopping cart is empty and my wallet is empty. When people are poor, they begin to think about how to make money. After thinking about it, it actually reminds me of this topic. Ha ha ha ha ha ha ha ha ha. Yes, the answer is to do self-media sideline. For most people who want to be self-media, how to make a self-media account from scratch and how to make money from the media is not an easy task. This is what I want to talk about today. I wrote an article "How to Write a New Media Operation Plan" before, and how to operate an existing self-media account. Interested friends can have a look. When I read this article again today, I found that there is an unsolved problem in this article-how to operate a self-media account from 0. So today, I want to use this article as a supplement to the last one, telling you how an operator who has nearly 7 years of media experience and has a lot of income from the media (although not much) runs the media from scratch. I want to share my experience and the summarized rules with you, hoping to give you some inspiration. One thing I want to explain is that today's article can only tell you, and finally realize it. This article can't solve the problem of financial freedom, such as how to make a lot of money from the media, which is beyond the scope of the article, because I haven't been able to share this with you through financial freedom from the media. I will only tell you the operation method I have verified. If you still think today's article is valuable, you can continue reading it. I've arranged today's highlights into a mind map. You can keep it. The following is the text. 1. Do a good job of positioning business positioning from 0. Before starting to make a self-media account, the first thing to think about is how you can make money from the media. At first glance, this question seems a bit puzzling. If you know how to make money from the media, you don't have to listen to me here. Don't worry, what I want to express is, have you thought about ways to make money from the media? For example, the live broadcast of very popular commodities in the past two years is a way to make money. There are two ways to achieve this. The first way is to promote the brand and bring goods to the brand. The second is to open your own shop and bring your own goods to your own shop to earn the difference. There is no judgment on which is better, which varies from person to person. There is also a very common realization, called knowledge payment. Everyone has heard of it. You can sell your own courses, or you can take brand promotion and sell other people's courses. These are several different business models. Why should we consider this first? Because I read too many accounts, I didn't think clearly about the final liquidation mode at first, so it was difficult to make a profit in the future, and even the team couldn't support it. For a self-media person who started from 0, it is very important to figure out how to make money. For example, I initially defined my business orientation as knowledge payment. Later, my income was paid for knowledge, such as appreciation from readers and platform promotion. You don't need to think carefully about how to make money, but you need to have a general direction in your mind. Do you want to bring goods or pay for knowledge? These are two completely different ways, because it directly affects the users and content you choose. After user positioning determines what direction you want to achieve, the second step is to clarify who your users are. For example, I have two kinds of users: the first kind, Xiao Bai, who just entered the workplace; Second, people who want to be a sideline from the media. Therefore, my content will focus on how Xiaobai does a good job in operation and upgrading, how to realize from the media, how to choose a topic to write a copy, and how to cultivate operational thinking. Because my realization mode is knowledge payment, my content will be shared more professionally, and this kind of content can accurately screen the target users. However, if your business model is to bring goods, such as making a maternal and child market, the content will be completely different, such as when to feed the baby complementary food, what does the baby's different crying mean, and what are the growth rules of children of different ages? Users are determined according to the business model, and the content is determined according to users. You only need to choose the business model and user group that you know best, and you can determine your account positioning. Content positioning has a business direction, and after a certain user base, the next step is how to make content. At the beginning, my account focused on how to do new media content well. Later, it gradually expanded and began to write how to operate a self-media account, how to do data analysis, and how to operate it. It's time for the account number to remain 0. No one knows what your users like and what topics they are sensitive to, so try it bit by bit and try out what users like. How to try? You can refer to similar competing products to see what other people's content is explosive, find similar content, and test whether users like it; You can communicate with readers and see what they want to know; You can also find a topic from the book to see if the topic in the book meets the user's preferences. The most attractive thing about self-media is that all self-media accounts are created with the participation of users. Because users will choose their favorite content with actions, reject their annoying content with protests, and finally reflect it on the data, so that operators can understand the real thoughts of users. When you send out more and more content and get more and more data feedback, you will gradually get to know your users, and then constantly introduce the content they need. This is the process of content selection and positioning. Content positioning is not static, it will gradually change with users' preferences and needs, and the standards will be higher and higher. This is the part related to positioning. Many people start opening accounts when they haven't figured out how to do it. It doesn't matter. You can do it while thinking, but you must understand how you want to use your account. Who are your users? What do you need? Only by thinking these three questions clearly can we get twice the result with half the effort. 2. Complete the cold start. After a small step of success, the next thing is the most difficult thing for most people-cold start. What is a cold start? It is to operate the first account from 0 and get the first fans. How to get the first fans? There are two issues to consider: the traffic channel, that is, which channel your users come from; Content retention, how to retain it after users come. Traffic channels Traffic channels are mainly divided into two types, WeChat traffic and other social media traffic. I regard WeChat traffic as an independent channel, because WeChat is already a social standard, and most people in China are using WeChat, so it can become a very large traffic position. Below wechat, there are several kinds.