Foreword Gresham's Law: Cheap Trap

Chapter 1 Discount is king: from the scarcity of goods to the proliferation of discounts.

Chapter 2 Cheap: Charming and frightening.

Chapter III Commodity Pricing: How many secrets are there,

Chapter Four Discount Store Model: It's a mixed blessing.

Chapter V Price Reduction Promotion: Is it a blessing or a curse?

The sixth chapter begins with IKEA: the sorrow of mass production.

Chapter 7 Discount Trap: Can low-income people really benefit from discounts?

Chapter 8 Cheap Food: How much do we have to pay?

Chapter 9: Made in China: A proposition that cannot be ignored.

Chapter 10 Pursuing Ideal Price: The Coming Consumption Revolution

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