Business plan of children's bookstore 1
I. Introduction
This is the sky with a free mind, the stage where ideas are displayed incisively and vividly, the vilen with great wisdom, and the world of books. Books carry endless wisdom and classics, and books will always be a part of our lives. In recent years, there has been an upsurge of book publishing in China, which, coupled with the rapid development of entertainment, movies and sports, has attracted the attention of young men and women. All kinds of magazines are favored by them. Faced with such a huge consumer group, it has undoubtedly given the major bookstores unlimited business opportunities, and even those small bookstores have tasted the sweetness. Therefore, it is wise to open a bookstore in the absence of good opportunities in our school.
First of all, this bookstore will meet the reading needs of students from four aspects: novels, magazines, study materials and newspapers.
Secondly, the bookstore pays the related expenses with a small loan of 50,000 yuan, and pays off the loan in two years. After that, it will continue to operate with its own funds, and the income will be even greater.
Third, all kinds of learning materials in the bookstore will be sold at 75% of the book price. Magazines and novels can be sold directly, rented, and sold with membership discount. Bookstores also recycle all kinds of used books and sell them at 40% discount.
Then draw up a recruitment plan and salary plan to recruit an employee, and increase the publicity of the bookstore with posters.
Finally, prepare for risk prevention.
In a word, I will try my best to run this bookstore well.
Second, the market analysis
● Market Analysis Because our school is located in a remote suburb and far from the city center, it is extremely inconvenient for students to buy books. Sometimes they go to Hubei University of Technology to buy books. Moreover, a preliminary survey shows that among the students in 100, 30% read novels in their spare time, 20% like reading magazines, 30% buy study materials for study, and the remaining 20% are uncertain (see chart 2- 1). In this case, if a bookstore with such complete contents and books is opened around or in the college, it will meet the book consumption needs of college students, and the scale of the community developed by Poly Real Estate opposite the college is gradually expanding. Once completed, it will increase more consumer groups.
● Market positioning and there is no large bookstore in our school so far. The main consumers of bookstores point to college students. Once the hidden market demand breaks out, it will bring huge profits. All kinds of books and magazines are not high-end goods, and the ability to pay is more than enough for students, not to mention the spending on books for surrounding residents, whether housewives or professional men. The operation of the bookstore will be divided into two stages. The first stage will mainly aim at college teachers and students, and explore the college book consumption market. The second stage is to expand the scale and face a wider range of surrounding consumer groups besides college teachers and students.
● Competitive analysis There are no competitors in the currently selected market, so we should seize the opportunity and seize the market. Of course, the threshold of this industry is not high. In order to prevent competitors from imitating, it is necessary to accumulate loyal customer resources and establish customer files and after-sales service system.
Third, the lease of the venue.
Because it is the first time to start a business, I have insufficient experience in all aspects and insufficient funds. It is very important to choose a store with less money. And the surrounding environment of the college is poor. So in the first stage, I will choose a bigger storefront as the best venue in the first dormitory of the school. One month's monthly rent 1500 yuan is cheaper. Closest to the consumer groups, it is convenient for them to read, buy and rent books. The school has less dust and elegant environment, which is very beneficial to the cleaning of books. Moreover, the store rent on campus is cheaper than outside, and the net profit should be good. In the second stage, if the business performance is good and the profitability is excellent, the bookstore will expand its scale and operate in the storefront opposite Poly Xinyu College, which will not only meet the needs of consumers, but also be closer to the surrounding consumer groups and help the bookstore expand.
Fourth, product introduction
In the first stage, the teachers and students of the college are the theme, and the bookstores mainly focus on novels, magazines and learning materials to meet the consumption needs of students to the maximum extent. Bookstores will purchase books on family, health and diet, supplemented by surrounding residents. Details are as follows:
Low consumption season
Because students have a holiday, fewer people may buy books. Do summer book rental preferential activities before the festival, and at the same time focus on online store operation.
Verb (abbreviation of verb) financial analysis
● Sources of funds In recent years, in view of the severe employment form of college students, the state has given very preferential policies to college students to start their own businesses, with a small loan of up to 50,000 yuan. Therefore, all the initial expenses of the bookstore will be mainly funded by a loan of 50 thousand yuan. Pay off the loan after profit, and continue to operate with its own funds. Moreover, income tax is exempted within two years of opening, so the expenditure in the first two years of opening will be less. In addition, it is more convenient to buy books now. You can buy books through two channels of book companies, or you can order directly from the publishing house by phone. Both methods are delivered directly to the door, saving transportation costs. And because the bookstore is not too big, the two partners have enough energy and ability to run a bookstore. It can be said that the cost of opening a bookstore may be lower than that of other institutions.
● In the first stage of fund use, I will use half of the loan of 50,000 yuan, that is, 25,000 yuan, to pay related expenses, mainly including book purchase expenses, equipment, rent, daily expenses and decoration expenses. If there is any balance, it will be used for later expenses. The remaining 25 thousand is used to resist unexpected risks. The specific application is as follows
Book purchase cost
Magazine 800 yuan
Novel 1000 yuan
Learning materials 1500 yuan
equipment
Three bookcases and a flat table, 300 yuan.
Zhang Ben 60 yuan
per diem expenses
Rent 1500 yuan
Water and electricity charges 200 yuan
Decoration fee 1000 yuan.
● The profit budget is 6360 yuan before the opening of the business. It is estimated that the monthly income is about 6000 yuan, and the rent and daily expenses are about 2500 yuan a month. In this way, it is estimated that all the expenses before opening can be recovered in four months, and you can earn 30 thousand yuan a year, and you can get a net income of 23,640 yuan after removing the cost. Take 1 1820 yuan to repay part of the loan, and the rest 1 1820 yuan will pay dividends. In the second year, the remaining 25,000 yuan plus profit will be used to pay off the loan 38 180 yuan. If there are no special accidents, the net profit in the third year is about 25,000 yuan.
Personnel management
● Recruitment plan
Because the bookstore is not very large, just recruiting another employee (part-time) must meet the following requirements:
1 Serious and responsible, can bear hardships and stand hard work.
Love reading, cherish books.
Good service attitude, familiar with business.
● Salary plan
According to the working hours of employees every day, the employee shall be charged on time and 4 yuan every hour. Employees can choose their own working hours, but they must work in the bookstore from 4 pm to 9 pm.
● Management plan
Although the scale of the first phase is not large, there are only three entrepreneurs and two helpers. However, there is no Fiona Fang without rules. Only for three people, the bookstore has formulated relevant systems.
1 personnel record: employees fill in the personnel form before joining the job, provide correct personal information and recent photos, and notify the boss as soon as possible if there is any change during their employment.
2. Employee ID: When the bookstore opens, it will handle the employee ID and meet the service needs of consumers. Employees must wear employee cards when they go to work. If you lose it, you should report it immediately, go through the formalities of not collecting it and return it when you leave.
Job responsibilities: employees must be loyal and diligent, respect and help their colleagues enthusiastically, and try their best to be responsible for their duties.
4 service attitude: always be polite and smiling to customers, respond politely, and don't argue with customers.
5 Lost: If there is any gleaning, regardless of the size, the employee should immediately give it to the boss so that the owner can get it back at any time. Never be greedy or take it for yourself. Once found, disciplinary action will be taken.
6. Take things out of the store: employees are not allowed to take any finances out of the bookstore when they enter or leave the store. If this happens, they will be fired.
7 personnel on duty and opening hours
VII. Procurement Process
Before purchasing, a detailed purchase plan or demand list should be prepared. The purchase plan or demand list must be based on the understanding of market demand and supply, and combined with the market dynamics of books, specific plans should be put forward respectively. After the goods are confirmed, we will make a work manual, confirm the goods registration form, clean up the goods, analyze and investigate the future development of the market according to the market demand, so as to purchase marketable books and better improve economic benefits. In short, bookstores will use scientific decision-making analysis methods based on economic benefits to make comprehensive comparisons and provide favorable material guarantee for bookstores.
Eight. Risks and countermeasures
On the university campus, computers enter the dormitory more and more frequently, and students may be reluctant to enter the bookstore.
And choosing to browse the web on the internet may lead to fewer people buying or borrowing books.
Therefore, it takes two years to pay off the loan as much as possible and operate with its own funds, which will make considerable profits and avoid the phenomenon that the bookstore can neither pay off the loan nor suffer serious losses due to poor management.
Children's Bookstore Business Plan II
catalogue
First, the current situation analysis
Second, the competition analysis
Third, the bookstore positioning:
Fourth, the core competitiveness:
Verb (abbreviation of verb) investment budget
VI. Promotion strategy:
7. Risk avoidance;
Eight, long-term planning
3. Local individual bookstores have existed for a long time (10 or more, distributed in the school annex).
Advantages:
1) The operation time is generally long, and it has a certain popularity and customer base;
2) Flexible management mode: retail, small wholesale and book rental;
3) price advantage, and it is possible to sell pirated books.
Disadvantages:
1) workshop-style storefront with poor environment and no cultural atmosphere;
2) Lack of management awareness, muddling along; Countermeasures: Generally, such bookstores will not pose a great threat.
Third, business opportunities.
In a city's book audio-visual industry, although the local Xinhua Bookstore has always occupied a dominant position, the storefront business of xx Xinhua Bookstore has been shrinking for many years since the reform and opening up, and the storefront is getting smaller and smaller, mainly relying on monopoly management of teaching materials to survive. Although these competitors entered the market first, except Xinhua Bookstore, other competitors have not yet formed a wide influence and their market share is quite limited. Of course, with the development of time, their influence on the market will become greater and greater, and their position will be consolidated.
Therefore, in the case of unstable opponents, entering the local book market as soon as possible can also get twice the result with half the effort. Otherwise, once the market structure has been set, most readers will form a preference for the existing bookstores, and forming their own advantages will get twice the result with half the effort. Based on the above analysis, there is still a market environment suitable for the growth and development of small comprehensive professional bookstores in urban areas. However, there are many factors that affect the survival and development of bookstores, and whether bookstores have accurate market positioning is an important factor for their success in the industry. The initial positioning of bookstores before entering the market is particularly critical. The market positioning of bookstores is to design their products and services, so that they occupy a unique and valuable position in readers' minds. What is the core of positioning? Differentiation? Characteristic management and improve service level, make full use of the venue, reduce costs, and attract readers with price advantage. For Xinhua Bookstore? Big and complete? 、? Small and complete? The characteristics of bookstores should be highlighted from decoration and furnishings to the variety, display and various services of books? How are you? The characteristics of.
1. The compact environmental layout creates a fresh, comfortable and elegant cultural atmosphere for reading. The 20 13 graduate intern thought report model essay is beneficial to readers, not just the environment for buying books. (image differentiation)
2. Kind and thoughtful service tries to close the distance with readers. Starting from the needs of readers, the conclusion of graduation thesis embodies the characteristics of cultural industry and highlights humanistic care. (service differentiation)
(2) Features: In view of the comprehensive features of Xinhua Bookstore, and the fact that there is no outstanding demand for books in a certain field in xx area at present, bookstores have no advantages in variety and quantity, and the market conditions for being a professional bookstore in a certain category are not mature. Www.dxs5 18.cn all rights reserved.
1.？ Features? We should seize several kinds of books with large market demand or neglected by Xinhua Bookstore and have certain market demand, dig deep and make professional level, and do not pursue comprehensiveness and specialization. (product differentiation)
2.？ Features? Also consider the scope of business. For example, stationery, greeting cards, and value-added services such as book packaging and etiquette distribution. (product differentiation)
3. In addition to directly facing the reader's retail operation mode, actively explore customers and strive for large customers purchased by the group.
Fourth, the core competitiveness:
Targeted books and comprehensive humanized services. Especially service, because? Of all the things the bookstore sells, only the service is its own product? . Of course, the positioning of bookstores can not be properly and reasonably determined at one time, nor is it immutable. It must be adjusted and improved according to the market situation and the changes of competitors. V. Investment-output budget
(1) The investment in the bookstore is mainly the purchase of books, bookshelves and other equipment in the early stage, as well as the rent and decoration of the storefront. The total investment is 6.5438+0.5 million yuan.
1. Procurement of books and audio-visual products: 75,000 yuan.
Plan to operate 5000 books of all kinds? 6,000 kinds, about 8,000 copies, the cost is 50,000-60,000, the down payment is 30,000, and the rest are funded by wholesalers.
Plan to operate all kinds of audio-visual products 50000? 6000 kinds, about 15000 pieces, the cost is 45000 yuan.
2. Equipment purchase and decoration: 32,000 yuan
According to the positioning of the bookstore, the environment of the bookstore should be obviously different from the general individual bookstore, neat and bright, with a fashionable atmosphere and cultural atmosphere, which must be reflected in the bookshelf and decoration. Store decoration should be economical.
Decoration cost: 8,000 yuan for the floor; The upper limit is2,000 yuan; Paint 1000 yuan; Door cover 4000 yuan; Billboard 2000 yuan; 17000 yuan
Equipment: 20 sets of bookshelves? 600= 12000 yuan; Computer book selling system (using old computers, printing 3000 yuan)
3. Store rent: 40,000/year
(2) revenue forecast:
1, the wholesale discount of books for children, popular culture, teaching AIDS and other categories sold in bookstores is generally below 60%. If they are sold at a fixed price, there is a profit margin of 40%; According to the market situation of xx, if you sell at a discount of 8.5%, you can form a price advantage and have a profit margin of more than 25%. The daily sales volume is estimated to be 10-30 copies, so the turnover can reach 150-450 yuan, with a conservative average of 250 yuan;
2. The wholesale discount of targeted sales in video stores is generally below 50%, the wholesale price is 3 yuan, and the price is 6-8 yuan; If sold at a fixed price, there is a 50% profit margin; If the daily sales volume is estimated at 20-40, the turnover can reach 120-240 yuan, with a conservative average of 150 yuan; .
3. Extended sales of other commodities: coffee 100 yuan; The rest of 50 yuan. Www.dxs5 18.cn all rights reserved.
According to the average gross profit margin of 35% in 550 yuan, the above total income is 200 yuan? 30=6000 yuan
Bookstore fixed monthly fee = rent (including water and electricity)+tax+employee's salary (there are many miscellaneous fees in actual operation) = 3000+800+ 1800= 5600. Then, the bookstore's monthly breakeven point = fixed expenses = 5600 yuan breakeven point turnover = fixed expenses/gross profit margin = 5600/0.4 = 14000 yuan, that is, the monthly turnover reaches 14000 yuan, and the average daily sales in 360 yuan can ensure the balance of payments.
Conservative estimation: the above total income is 420 yuan, with a slight surplus;
Normal estimation: the average daily turnover of bookstores reaches about 600 yuan, and the monthly turnover reaches 1.8 million yuan. Then: monthly gross profit = 18000 x 0.35 = 6300 yuan, and annual investment is 75600 yuan, that is, under normal circumstances, the total investment can be recovered in 1.5 years based on the planned total investment of 65438+ 10,000 yuan.
Optimistic estimation: The average daily turnover of bookstores reaches around 800 yuan, and the monthly turnover reaches 24,000 yuan. Then: monthly gross profit = 24,000 x 0.35 =14,400 yuan, and annual gross profit is172,800 yuan, that is, under normal circumstances, the total investment can be recovered in August based on the planned total investment of 65,438+10,000 yuan. VI. Promotion strategy:
On the premise of ensuring the normal operation of bookstores, bookstores can adopt various publicity and promotion methods, such as weekly internships for college students and model essays, and expand new sales channels, especially bulk purchases by governments, schools, kindergartens and government agencies, which should contribute a lot to increasing turnover.
1, Group Customer Development:
Consider cooperating with China Mobile to provide discounts according to different customer groups, such as a 30% discount on diamond cards; 75% off the gold card; 20% off the silver card; 15% discount for VIP card; Ordinary customers get 10% discount.
We can consider cooperating with China Life Insurance to facilitate its employees to buy books and read.
2, integral reward plan:
Every order has a computer record, and every 10 yuan sales 1 minute, a cup of coffee is distributed every 5 times; Accumulate 10 points and participate in 1 training for free; Accumulate 20 points and participate in 1 training for free; 3. Extended services:
Stationery sales: paper and pens.
Selling coffee, drinks and western food:
Selling postal books and greeting cards:
Sales of audio-visual products:
Selling flowers:
Sales of computer consumables:
Provide vocational skills training:
7. Risk avoidance;
It goes without saying that any business has certain risks. How to face up to the existence of risks, and how to prevent and avoid risks is particularly important. Bookstore management risk is relatively small, because the current book wholesale market is an obvious buyer's market, and wholesalers basically buy books from publishing houses. Consignment? Way, three months, the rest of the unsalable books can be returned. Retail bookstores also buy books from wholesalers in a similar way. The risk of this bookstore mainly comes from its own management, how to reduce costs, open up markets and attract readers. Intranet for college students (www.dxs5 18.cn)
The following work needs to be done:
1. On the basis of full field observation and market research, choose the store carefully.
2. Control the fixed cost as much as possible and reduce the investment in fixed equipment.
3. Establish a complete accounting system and make detailed business records.
4, reasonable treatment of bad business conditions, comprehensive analysis and solve the problem.
This is really a wrong location, so we should make plans as soon as possible and find another good location.
Eight, long-term planning
The positioning of bookstore is: a characteristic bookstore with certain competitive strength in xx city. Can attract some readers and have their own loyal customer base. The purpose of bookstore management is to occupy a certain share of xx book culture market and form a long-term profit. Once the bookstore makes efforts and continuous exploration, it can achieve its goals as planned and form a mature management model. With less but more capital accumulation, we can strive for investment and develop.
The way of development can be considered from the following two aspects:
1, expand the scale of single stores. (business area, business variety, business scope) This method is risky, and it needs to rely on a full understanding and reasonable prediction of the local market capacity to gain certain advantages in the competition. In areas with large and medium-sized bookstores of Xinhua Bookstore, it should not be considered.
2. Opening a branch With the successful experience of the parent store in xx city, the application of college students to join the party, and the good relationship established with suppliers during the operation of the parent store, opening a branch in an area with weak market competition is a filial investment and simple operation.
There are two directions to consider: