The rural public cultural service system refers to the collective name of providing non-profit public cultural products and services for rural areas, led by the government, with social participation, with rural social benefits as the main goal, relying on promoting the construction of rural cultural facilities and service networks, increasing the inclination of cultural resources to rural areas, and establishing a long-term mechanism for rural public cultural construction. Constructing rural public cultural service system is of great strategic significance for the current construction of new socialist countryside. 1 The urgency and importance of building a rural public cultural service system 1. 1 Building a rural public cultural service system is an inevitable requirement of rural economic and social development. Under the condition of socialist market economy, with the sustained and rapid development of rural economy, mass entertainment activities are becoming increasingly active, and farmers' cultural needs and desire to participate are increasing. However, the construction of rural public cultural services lags behind economic development. On the one hand, the supply of rural public culture is increasing year by year, but the total amount is still seriously insufficient, and the public cultural resources provided to farmers are very limited; On the other hand, the products and services in the cultural market are expensive and the quality is difficult to guarantee. The contradiction between supply and demand of rural public cultural products and services is increasingly prominent. The Fifth Plenary Session of the 16th CPC Central Committee put forward the goal of building a new socialist countryside with "developed production, affluent life, civilized rural customs, clean village appearance and democratic management". It is necessary to develop the rural economy, enrich farmers' spiritual and cultural life and shape high-quality new farmers. Therefore, under the new situation, it is an important task to build a rural public cultural service system and provide farmers with high-quality public cultural products and services to ensure farmers fully enjoy their cultural rights and promote the all-round development of rural economy and society. 1.2 building a rural public cultural service system is a service-oriented government with advanced technology, which embodies the realistic choice of the concept of the party and the government governing for the people. The 16th and 17th National Congress of the Communist Party of China clearly put forward to strengthen the government's social management and public service functions, and building a service-oriented government has become the goal of government administrative system reform. The public cultural service function is an important part of the government's public cultural service function, and the construction of rural public cultural service system is an effective carrier to realize the government's public cultural service function. By expanding the scope of rural public cultural services, we can improve the quality of rural public cultural services, realize the diversification of rural public cultural services and provide farmers with colorful public cultural services under certain historical conditions. 1.3 Building a rural public cultural service system is an inherent requirement for giving full play to the value and function of culture and promoting the harmonious development of society. Building a new socialist countryside and building a harmonious society requires that public cultural services be brought into the whole process of coordinated development of material civilization, political civilization and spiritual civilization. The construction of rural public cultural service system is to coordinate farmers' different needs for culture, create a good cultural atmosphere for farmers to actively participate in the construction of new socialist countryside, make culture exert a wide, lasting and stable influence on thinking mode and behavior habits, and provide spiritual motivation, intellectual support and ideological guarantee for building new countryside and building a harmonious socialist society. 2. Achievements and problems in the current rural public cultural service system construction In recent years, with the attention and support of the party and the government, rural public cultural construction has made great progress. However, there are also problems and shortcomings in the construction: 2. 1 The development gap of rural public cultural service system is quite large. Although some developed areas have initially established rural public cultural service system, and farmers' spiritual and cultural life has been greatly improved, the present situation of rural public cultural service system in most areas is still unsatisfactory. 2.2 Public * * * cultural service talents are scarce. The shortage of public cultural service talents, especially the serious shortage of professionals, is a common problem in the construction of public cultural service systems in various places. At the same time, many people engaged in grass-roots cultural work in rural areas have low professional theoretical quality, and their professional knowledge tends to be aging, which makes it difficult to adapt to the needs of various modern technologies. This has become a "bottleneck" restricting the self-development of rural culture. 2.3 Public cultural facilities are backward and the total amount is seriously insufficient. There are still many gaps in the construction of public cultural facilities. Many rural cultural stations are poorly equipped, and some even have no public cultural activities. 2.4 The public * * * cultural management system is not smooth, and the mechanism is not alive. From the institutional point of view, rural grassroots cultural units such as township cultural stations are financial institutions. Due to insufficient capital investment, their work goal is mainly survival, let alone development, and they lack enthusiasm for public welfare activities. From the mechanism point of view, the reform of personnel system, imperfect social security system and lack of motivation of cadres and workers in county and township cultural units have seriously affected the process of rural public cultural construction. 3 The goal and task of building a rural public cultural service system To achieve the goal of building a new socialist countryside, we must adhere to the guidance of Deng Xiaoping Theory and Theory of Three Represents, fully implement Scientific Outlook on Development, deepen the reform of rural cultural system, integrate cultural resources, strengthen infrastructure construction, and improve the ability and level of public cultural services. During the Eleventh Five-Year Plan period, the National Development and Reform Commission and the Ministry of Culture will allocate 3.948 billion yuan from the central budget, drive local matching funds to about 2.5 billion yuan, build and expand 26,700 comprehensive cultural stations in rural villages and towns, continue to implement the second phase of the project by sending books to 300 key poverty alleviation and development counties and 36 14 townships, and distribute books about 654.38+0 every year. 4. Countermeasures to strengthen the construction of new rural cultural service system 4. 1 Perfecting the government's cultural service function, raising leaders' awareness and building a rural cultural service system are the needs of building a service-oriented government and the responsibilities and obligations of government departments at all levels. Grass-roots party committees and governments should incorporate the construction of rural public cultural service system into rural economic and social development planning, provide them with various guarantees such as policies and regulations, and take this as the target responsibility system assessment of government cultural departments. 4.2 Transform the cultural management mechanism and improve the service capacity of public cultural service units. In accordance with the overall arrangement of the central cultural system reform, we will deepen the reform of rural public cultural service units such as county-level libraries and township cultural stations in accordance with the principles of differentiated treatment, classified guidance, pilot first and gradual opening. Strengthen the implementation of policies and measures to open public cultural facilities to the public free of charge, and strive to enjoy public cultural resources. 4.3 Strengthen the financial input of rural public cultural services, ensure that governments at all levels increase financial input, expand the cultural coverage of public financial services according to a certain proportion, continuously increase the proportion of public cultural infrastructure construction in towns and villages, especially at the village level, effectively reduce the cost of farmers' participation in village-level cultural activities, and improve the use efficiency of various rural public cultural products; Set up special funds to ensure the capital demand for the construction of key public cultural services in rural areas. 4.4 Actively guide the diversification of rural public cultural services According to the successful experience of foreign public cultural service construction, actively guide social forces to participate in public cultural services extensively, and diversify the main body, which can effectively make up for the lack of government public resources and services. 4.5 Fully tap and protect the excellent national folk culture resources. Folk culture is the root of Chinese national culture, but now it is eroded by all kinds of vulgar and feudal cultural backwardness, and the development prospect of excellent national folk culture is worrying. We must establish a perfect mechanism to protect and inherit excellent national and folk cultural resources and make them play an important role in the construction of public cultural service system. 4.6 Accelerate the training of rural cultural service personnel, focus on improving their quality and ability, strengthen the training of employees in rural cultural institutions, and actively cultivate rural cultural backbones; Strengthen the training of rural amateur performance teams, amateur film projection teams, cultural centers, rural bookstores, rural compulsory cultural administrators and other amateur teams, and form a full-time and part-time public cultural team that takes root at the grassroots level and serves the masses; Encourage farmers to set up their own cultural complexes, cultural centers, cultural rooms and libraries, support farmers to create more cultural works with strong local flavor and high artistic taste, and improve the self-development ability of rural public cultural services. In a word, building a new rural public cultural service system is a long-term systematic project. As long as we always represent the direction of advanced culture, adhere to the principle of people-oriented and sustainable development, and actively respond to various challenges brought about by the changes of the times, I believe it will inevitably promote the all-round prosperity and development of new rural cultural construction and provide inexhaustible power and support for the all-round, coordinated and sustainable development of new socialist countryside construction.