Luo Yonghao's personal speech is the first to promote books, and it is inseparable from communication to be a new media. What is behind the explosion of a large number of 10W+ articles? This book tells you how information is detonated through a large number of cases.

Content introduction:

The tipping point is a wonderful work by Gladwell, a geek in The New Yorker magazine. He explored the control science and marketing model from a brand-new angle with the sudden popular tide in society as the breakthrough point. He believes that ideas, behaviors, information and products often spread as fast as the outbreak of infectious diseases. Just like a patient can cause the whole city flu; A few graffiti lovers can set off a wave of crime in the subway; A satisfied customer can also make the newly opened restaurant full; A small-scale popularity team can trigger a large-scale popularity storm. These phenomena belong to the "social epidemic tide", and the moment they reach the critical level, they are the "tipping point".

Gladwell visited religious groups, successful high-tech companies and the best salesmen in the world. He analyzed several personality characteristics that are conducive to creating a fashion trend, and analyzed various infectious events, such as various fashions, smoking, children's TV programs, commercial advertisements and so on. , and clarify the fuse behind it, revealing the principles and methods of triggering fashion and maintaining momentum. Such a tipping point is the secret of becoming an excellent parent, marketing manager, decision maker and businessman!

2, "Make Creativity More Sticky", by Chip Heath/Dan Heath

How to make your articles, audio and video more memorable? This book provides six ways to get to the heart.

Content introduction:

You may believe that the only man-made building you can see in space is the Great Wall of Wan Li. Coke can corrode people's bones, and our brains use 10%. At the same time, you can't remember the arrangement of the leaders at last week's regular meeting, what was written in the book you read yesterday, the main content of the last training ... why? This leads to the core question of making creativity more sticky: what kind of creativity or idea is sticky and can be firmly remembered by others? Based on a large number of social psychology research cases, the internationally renowned behavioral psychologist Heath Brothers revealed six ways to make creativity or ideas sticky-simplicity, surprise, concreteness, credibility, emotion and story.

3. Biography of Madness by Jonah Berger.

How to stimulate users to share? In addition to simple and rude material rewards, there is also a very effective way to provide social money. What is social money? You can find the answer in this book!

Content introduction:

What makes things popular?

From buying a car, buying clothes, eating sandwiches to naming children, do you know why some products sell well, some stories are word of mouth, some emails are easier to forward, or some video links are clicked wildly, some rumors are worse, and some thoughts and behaviors invade your brain like viruses ... This book will reveal the scientific secrets behind these word-of-mouth and social communication and tell you how to design products, ideas and behaviors.

Whether you are the manager of a big company, or a small business owner who is trying to improve the company's popularity, whether you are an official or politician, or a worker of a non-profit organization, please turn to this book as long as you want to convey information. Jonah, a marketing professor at Wharton Business School? Jonah Berger, through years of investigation and experimental research, will tell you the scientific methods to make all kinds of products, ideas and behaviors spread wildly by telling stories in this book.

4. "You can write a good story" by Lisa Krone.

The content of a good story will be more attractive. This book is to teach you how to write a good story!

Content introduction:

What does the brain look for in every story it touches? What makes a good story successful? What attracts readers to stop? Imagine you know all the answers to these questions! You can write a good story to reveal the mystery of these cognition to us-for anyone who has written it, it is a magic weapon to reverse Gan Kun.

Writing well doesn't mean speaking well. What a successful writer must do is to stimulate the natural desire of the brain to know what will happen next. Compared with blindly pursuing gorgeous rhetoric, realistic dialogue and interesting characters, it is most important to dig out the evolutionary significance of stories to arouse readers' curiosity and inner pleasure, and pay attention to stories.

You can write a good story supported by the latest breakthrough in the field of brain neuroscience and many examples from novels, scripts and short stories, and analyze the story from a revolutionary perspective based on the experience of the brain. Lock in the cognitive characteristics of the brain and tell readers how to write the most attractive stories.