(2) foreign language training materials, foreign language examination books and foreign language learning books;
(3) Books and cultural and educational books introducing China culture;
(4) Academic works on linguistics and language teaching. In 2000, the General Administration of Press and Publication approved the establishment of the Electronic Audio-visual Publishing House of Beijing Language and Culture University to publish electronic publications and audio-visual products supporting Chinese textbooks and foreign language textbooks.
Beijing Language and Culture University Press, as an export-oriented publishing house, especially a publishing house featuring teaching Chinese as a foreign language, has published more than 2,000 kinds of teaching Chinese as a foreign language worldwide, with a large number of users and a good reputation. Beijing Language and Culture University Press has become the leader in publishing textbooks for teaching Chinese as a foreign language in China, with the largest variety, the widest range of use and the highest evaluation from readers.
The publication of textbooks for teaching Chinese as a foreign language is a major feature of the North Language Society. The North Language Society has published more than 3,000 kinds of textbooks for teaching Chinese as a foreign language all over the world, and has become the leader in publishing textbooks for teaching Chinese as a foreign language with the largest variety, the widest range of use and the highest evaluation from readers. The North Language Society has continuously developed and published Chinese textbooks that meet the needs of Chinese learners of different countries, types and levels in the world, and has created a number of Chinese textbooks with world brands. Among them, New Practical Chinese has been used by nearly 2,000 universities such as Harvard University, Stanford University, University of California, Berkeley, Oxford University, Berlin University, Moscow University and Waseda University, and has become the most widely used Chinese textbook in foreign universities. Chinese Conversation 30 1 Sentence is the best-selling Chinese textbook in the world. Chinese Paradise was rated as "the most popular Chinese textbook for overseas children"; Chinese Course is the most frequently reprinted textbook for teaching Chinese as a foreign language after the copyright is exported. The series of textbooks for teaching Chinese as a foreign language for undergraduates are the most widely used textbooks for teaching Chinese as a foreign language in domestic universities. Developing Chinese is the largest national textbook for teaching Chinese as a foreign language. Questions about China Culture is the first set of video teaching materials (DVD) for culture teaching in China. The New Japanese Proficiency Test Series is a brand-new upgrade and revision of Japanese exam-oriented learning books according to the requirements of Japanese proficiency test reform. China World Heritage systematically introduces 37 world heritages in China with a unique perspective and vivid words, and China Intangible Cultural Heritage selects 60 Chinese intangible cultural heritages. The North Language Society actively promotes the international promotion of Chinese textbooks, especially in the aspects of copyright export, physical export, cooperative publishing, etc., and has opened up the characteristic field of "going out" of China books. The publication of Chinese textbooks for ethnic minorities in China is a unique field of the North Language Society. Adhering to the tenet of "meeting the needs of Chinese teaching in ethnic minority areas to the greatest extent and serving to improve the level of Chinese teaching in ethnic minority areas", Beiyu Society has given full play to its advantages in Chinese teaching resources and continuously introduced Chinese teaching materials that meet the needs of ethnic Chinese learners, thus promoting the development of Chinese teaching in ethnic minority areas such as Xinjiang. The minority Chinese textbooks published by North Language Society account for about 90% of the market share of minority Chinese textbooks except Chinese textbooks for primary and secondary schools, and have established the brand of North Language Society in minority areas.
The foreign language books of the North Language Society also have a considerable scale. English test books and small language books have a long-standing reputation and are very distinctive, forming three main development lines: small language books, IELTS test books and English adult training test books. Japanese, Korean, Spanish, German, French and Italian textbooks published by the North Language Society have entered the main classrooms of domestic universities, and the IELTS test books are deeply loved by teachers and students, establishing the brand of "Northern Language IELTS".
The publication of electronic audio-visual products is an important part of the three-dimensional development of the North Language Society. Since 2005, after continuous exploration and practice, North Language Society has found a new way of electronic audio-visual publishing that conforms to its own characteristics, achieved breakthrough and leap-forward development, and formed four publishing forms of electronic audio-visual products: audio-visual products supporting teaching materials (tapes, CDs and MP3 players), independent audio-visual products (DVD), independent multimedia products (CD-rom and DVD-rom) and Chinese teaching software. Nowadays, the sales volume of electronic audio-visual products of North Language Society has accounted for 15% of the total sales volume, and it has become a big electronic audio-visual publishing society.
Network publishing is a new field of North Language Society and a main line of its three-dimensional development. In June, 2008, North Language Society set up an online publishing and marketing center, started the "online publishing project", and fully implemented online publishing and online marketing. On June 5438+ 10, 2008, the online edition of the magazine Learning Chinese of North Language Society was officially published, becoming the first China university press to realize online publishing. Based on the characteristics and advantages of its own products, North Language Society tries to integrate digital technology, create new product lines and profit growth points, and form a pattern in which traditional publishing and online publishing promote each other and advance together.
The construction of marketing channels at home and abroad is the fundamental guarantee for the rapid development of North Language Society. North Language Society has established domestic marketing channels, mainly domestic universities, supplemented by the retail market, accounting for nearly 80% of the domestic study abroad market. Established overseas marketing channels covering 33 countries and regions, with 296 agents and distributors; An online e-commerce system covering the whole world has been established, which supports online payment by credit cards (such as VISA card and MASTER card), covering 56 countries around the world, setting a record for overseas sales of online books in China publishing industry.
North Language Society firmly adheres to the road of characteristic and professional development, adheres to the development direction of high-quality and three-dimensional book products, constantly strengthens the three publishing cores of paper book publishing, electronic audio-visual publishing and online publishing, as well as the three marketing channels of domestic marketing, overseas marketing and online marketing, and strives to build a first-class international and professional publishing house integrating language books, audio-visual, electronic and online publishing.