12÷( 1+25%)

= 12÷ 1.25

=9.6 yuan;

Pricing is:

9.6×( 1+40%)

=9.6× 1.4

= 13.44 (yuan);

Answer: To make a profit of 40%, it should be priced at 13.44 yuan.

So the answer is: 13.44 yuan.

：

Profitability (also known as profitability), also known as the capital or capital appreciation ability of enterprises, is usually manifested in the amount and level of income of enterprises in a certain period of time.

Profitability refers to the company's ability to earn profits in a certain period of time. The higher the profit rate, the stronger the profitability. For operators, through the analysis of profitability, we can find the problems existing in management. The analysis of the company's profitability is an in-depth analysis of the company's profit rate.

Profitability indicators mainly include operating profit rate, cost profit rate, surplus cash guarantee multiple, return on total assets, return on net assets and return on capital. In practice, listed companies often use earnings per share, dividends per share, price-earnings ratio, net assets per share and other indicators to evaluate their profitability.

Other components of profitability assessment:

There are many indicators reflecting the profitability of enterprises. Commonly used indicators are net profit rate of sales, gross profit rate of sales, net profit rate of assets and net profit rate.

net profit margin on sales/net profit margin

The net profit rate of sales refers to the percentage of net profit and sales revenue, and its calculation formula is:

Net profit rate of sales = (net profit ÷ sales revenue) × 100%

Note: This indicator reflects the net profit per yuan of sales revenue and indicates the income level of sales revenue.

Gross profit margin of sales

Gross margin is the percentage of gross profit in sales revenue, in which gross profit refers to the difference between sales revenue and sales cost. The calculation formula is as follows:

Gross sales margin = [(sales revenue-sales cost) ÷ sales revenue ]× 100%.

Note: Gross profit margin is the initial basis of the net profit rate of enterprise sales, and it is impossible to make a profit without a large gross profit margin.

Net interest rate of assets

The net interest rate of assets is the percentage of the net profit of an enterprise to the average total assets.

Average total assets = (total assets at the beginning+total assets at the end) ÷2

The formula for calculating the net profit of assets is:

Net interest rate on assets = (net profit ÷ average total assets) × 100%

The higher the index, the higher the efficiency of asset utilization, which shows that the enterprise has achieved good results in increasing revenue and reducing expenditure and saving the use of funds.

Return on common shareholders' equity

Return on equity is the percentage of net profit to average net assets, also known as return on equity or return on equity.

Its calculation formula is:

Return on net assets = net profit/average net assets × 100%

Average net assets = (net assets at the beginning of year+net assets at the end of year) ÷2

The return on net assets reflects the return on investment of the company's owner's equity, which is very comprehensive.