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Analysis on the Present Situation of Book Agents in China
Xishu Bookstore is the largest chain book distributor outside Xinhua Bookstore in China, and it is also a typical enterprise of book franchise in China. After nearly 10 years of development, Xishu Bookstore has 10 direct-operated institutions and more than 600 franchisees in China, forming a national chain situation of a certain scale. However, due to some external factors, such as irregular operation in the industry, serious local protectionism, and internal factors, such as the weak financial strength of private capital itself, Xishu Bookstore is struggling in the domestic book industry and needs a lot of financial support. Facing the war in the domestic market, Xishu Bookstore has joined hands with foreign capital and introduced advanced management concepts and experiences from foreign book industry to strengthen its own strength.