What does the double eleven pre-sale mean?
Double Eleven Pre-sale means that the buyer pays the deposit first, and then pays the balance on the day of111. In this process, there may be a game of deposit inflation, which is more cost-effective than the full purchase on the same day, but the pre-sold goods will be returned before payment, and the deposit will not be refunded.
Second, which categories are suitable for pre-sale?
1. The purchase quantity of fresh, scarce and precious commodities should be determined in advance to reduce the inventory risk.
2. Electronic products (Apple) and books have a clear time to market for new products, and pre-sale can play a preheating role.
3. Large customers purchase large quantities and have special requirements for goods.
Third, how to do a good job in pre-sale
1. Specify delivery time: the activity specifies the delivery date, and the time difference between ordering and delivery is different for different categories.
2. Determine the pre-sale quantity: Before the event, the merchant submits the inventory quantity of pre-sale goods to Taobao, which shall not be reduced after submission, and the purchase restriction quantity of a single consumer ID can be set.
3. Customized pre-sale price: the pre-sale price must be lower than the lowest price in the last 30 days, and the goods are sold at a fixed price (the first pre-sale), which does not change with the number of buyers. Transaction payment consists of "down payment" and "final payment", which supports the appreciation of pre-sale down payment (such as down payment 10 yuan Koda 15 yuan), and store discount can be used when paying the final payment.
4. Set the pre-sale deposit: the deposit amount must be an integer and not more than 20% of the pre-sale commodity price. Payment will be completed within 30 minutes of placing an order, and will be cancelled automatically after the deadline. If the order is cancelled and it is not the seller's responsibility, the deposit will not be refunded.
Double Eleven pre-sale can warm up activities, lengthen the activity time and attract traffic to become explosions. Moreover, pre-sale can disperse the ordering time, reduce the peak pressure of the system, and reduce the occurrence of card machines for buyers and users.
How to set up the pre-sale of Tmall Double Eleven?
1. First of all, we naturally go to Tmall official website, enter the store account password and log in. Then, they go to the background management, look for product management methods and product announcement options in the left channel, click in, and then choose their own product categories and supporting products; The second card, click in to release the goods.
2. Then, in terms of commodity price and inventory, it is very important to set relative delivery time and fixed delivery time, or not to set the shortest delivery time. In terms of after-sales services, it is very important to set up Taobao window recommendations and photos to reduce inventory and prevent others from deliberately taking hundreds of pieces. If you fail to deliver it, you will be punished.
3. Finally, the rebate ratio must be written, at least 0.5%. At the beginning, you can choose the time for pre-sale. You can choose the time and time when you want to start selling, and click [Submit].