A book goes from writing to publishing, to being read by readers, and finally to being placed on a dusty bookshelf. Although it will be turned out occasionally, it will not change the fate of being shelved. Moreover, with the advent of the Internet age, people's demand for books seems to have dropped to the lowest level in history. If literature is commercialized, will this fate change soon? What kind of form will it be? Hou Xiaoqiang also has his own thinking angle. "Take Harry Potter as an example. It's not just a book and a movie. It is a commercial and cultural product. It is an industrial chain. It has books, movies, mobile phones, comics and even cartoon images. " "Take the starting point as an example. The mode of starting point is reading charge. The first half of a book is free, the second half is charged, and the thousand words are two cents. The author and the website each get half the manuscript fee. This kind of paid reading is only a link in the industrial chain. In addition, offline copyright cooperation, such as Du Qifeng and Tsui Hark, has the right to film adaptation. Secondly, millions of people read novels on their mobile phones every day. This is all a manifestation of commercialization. " When talking about the comparison between literature commercialization and Hollywood, Hou Xiaoqiang said frankly: "Hollywood is a commercial platform, on which there are various films, mechanisms and associations.

Commercialization of network literature into mainstream

Shanghai Shanda Network, a well-known domestic interactive entertainment media enterprise, announced the formal establishment of Shanda Literature Co., Ltd. The announcement of the news can be described as a stone stirring up a thousand waves. As we all know, Shanda has always been famous for online games, and its starting point literature network and other websites are also the "leading brothers" of similar websites in China. It is rumored that the number of writers who signed contracts at the starting point has reached 1.5 million. According to the pay-per-click model, some writers even earn more than one million yuan a year.

Shanda Literature Co., Ltd. combined the two inseparable words "literature" and "company" for the first time. As we all know, literature is an art form and companionship is a commercialized concept. The connection between literature and company immediately caused many problems. Is this a signal of the commercialization of literature? Does this meet the needs of the development of literature itself? In this regard, Hou Xiaoqiang, CEO of Shanda Literature, said that the commercialization of literature is inevitable. Many American works are highly developed commercial literature, which has not influenced American culture, but enriched American culture. Taking Hollywood movies and cultural industries as examples, Hou Xiaoqiang analyzed the reasons: "The source of movies is literature, such as Hollywood movies. The movies with good box office are all imaginative movies, such as Spider-Man and King Kong, which are essentially the products of industrialization. This high degree of commercialization eventually led to the emergence of Disney and Hollywood. However, it cannot be said that American literature is declining, and Americans can still take Nobel Prize in Literature. " Comparing the current situation of China literature, Hou Xiaoqiang said: "Under the current literary situation in China, the publishing industry began to shrink, and the electronic publishing industry surpassed the traditional publishing industry for the first time. China's current literary consumption is one-off, and most pure literary books are printed at most once. " "In fact, literature should take the road of commercialization, which in turn will promote the development of literature. This is also the trend of the world. Hollywood's industrialization and industrialized operation fully illustrate the problem. " Hou Xiaoqiang said.

The commercialization of literature is inevitable.

First of all, a writer is a profession, which inevitably requires income. Good writers certainly have to make money, which will also be their motivation to write books. However, the meaning of opposing voices is also very simple. If literature is mixed with too many commercial interests, it will lower its level. It is not unreasonable to think about it.