20 10,10 sponsored by automobile magazine, and supported by China Automobile Industry Association, China Automotive Engineering Society, China Council for the Promotion of International Trade, China Automobile Technology Research Center and China Automobile Newspaper, the "Grand Festival of Influencing 20 10 China Imported Cars" was held in Beijing.
20 10 165438+1October16 "China 20 10 Automobile Advertising Forum" co-sponsored by Automobile Magazine and People's Daily Media Channel was broadcast live on People's Daily Media Channel on10 in the morning. Sun Gang, publisher and editor-in-chief of Automobile magazine, Professor Zhang Shuting, vice president of Advertising School of China Communication University, and Professor Lin Yao, general manager of integrated marketing department of CCTV Market Research Co., Ltd. attended the forum to discuss the current situation and development trend of 20 10 China automobile advertising.
June 5438+February 65438+May 2009, the China 20 10 China annual car selection sponsored by Automobile magazine ended. Shanghai GM Buick Regal and GAC Toyota Highlander were awarded China 20 10 sedan and China 20 10 SUV respectively. In 2002, the "China Car of the Year" selection activity sponsored by Automobile magazine introduced the mature "Car of the Year" selection mechanism to China, and at the same time initiated the selection of "Car of the Year" in China automobile industry. Its influence is unparalleled, and it has become the most professional and authoritative selection activity in China.
On June 3rd, 2009, 65438+February 3rd, 2009, the results of "2009 China Advertising Accuracy Award" sponsored by Guo Xin Publication Distribution Data Survey Center and jointly undertaken by China Journal Association and China Newspaper Association were officially announced. Among the 16 awards announced this year, only three special awards were selected, among which Automobile Magazine was rated as the leading magazine of fashion and consumer journals.
The "China 2009 Automobile Advertising Forum" co-sponsored by Automobile Magazine and People's Daily Online * * * was held ceremoniously on1October 24th/14: 00, and the event was broadcast live simultaneously through People's Daily Online media channel. This forum focuses on the paradox between advertising and "soft text", and experts and scholars in the industry have expressed their views on it respectively. As a leading automotive professional periodical in the industry, Auto is committed to continuously paying attention to the automotive advertising industry in China, and hopes to comprehensively sort out and predict the domestic automotive advertising industry through the annual advertising selection and forum, so as to make China Annual Automotive Advertising Selection an authoritative brand in the domestic automotive media industry.
On June 5th, 2009, 5438+065438+1October18th, the "2009 China Best Same Class Car Selection" sponsored by car home magazine was held in Beijing. The activity systematically combed and evaluated more than 60 imported cars newly listed in China market in 2009. Through the strict examination of all imported new cars this year, the professional car selection consultant team and online voting will choose the best model from all levels of models to help consumers understand the information of the imported car market more thoroughly and guide consumers to spend more reasonably.
On June 22nd, 2009, 10, the "2009 China Auto Independent Brand Heroes Conference and 2009 China Auto Independent Brand Heroes List Award Ceremony" jointly sponsored by Auto Magazine and People's Daily auto channel was grandly announced in Beijing. As the only annual grand ceremony in China's self-owned brand automobile field in China, the event paid attention to the "heroes" of China's self-owned brand enterprises, and profoundly revealed the lofty spirit of self-reliance, initiative, fearlessness and selfless dedication of China's self-owned brand automobile practitioners for the development of the national automobile industry.
From May to July, 2008, the first annual wheel selection event in China sponsored by Automobile magazine was successfully held. This is the first time that China has adopted a scientific evaluation system to carry out tire product evaluation activities in the form of a third party.
In July, 2008, China Auto Experience Online. This is the first car website providing user experience service in China. Relying on Beijing Le Jia Automobile Experience Base, the network integrates all kinds of new car test drive, brand activities, professional experience and other resources of automobile manufacturers to provide online and offline interactive automobile experience services.
On April 9, 2008, the inaugural ceremony of Auto 100 was held in Beijing. Hundreds of guests from home and abroad were present to congratulate, and * * * spent a hundred nights with leading domestic automobile journals to witness the success of the issue of Automobile 100.
On April 19, 2008, the 2008 China Auto Aftermarket Summit Forum sponsored by Auto Family magazine was successfully held in Beijing, which was the highest level and most influential industry summit in China. High-level officials from scientific research institutes, post-market enterprises and vehicle manufacturers delivered wonderful speeches.
On March 1 1, 2008, Auto published a new car trend report in Chinese and English in 2008-2009, which is also the first new car trend report in China to provide customized services.
March 2008 1 1, Auto successfully held the first new car trend conference in China: "Shake the global new car trend in 2008-2009; And released the "Top Ten Powerful Vehicles Affecting China Automobile Market in 2008".
On February 20th, 2007, at 65438, the "2008 China Automobile Advertising Development Forum and 2007 China Automobile Advertising Awards Ceremony" hosted by car home was successfully held in the live broadcast room of People's Daily Online.
In 2007, 65438+February, 65438+April, the brand-new logo of automobile family magazine appeared.
On June 5438+February 65438+February 04, 2007, Auto Family held the award ceremony of "China Model of the Year 2008" in Beijing 798 Art Workshop.
On September 7th, 2007, Chief Editor Sun Gang gave a lecture on the post training of central unit chief editors of national key periodicals-"Systematic operation of automobile family management".
In September, 2007, the PK race was successfully held. First of all, powerful media has been integrated with large-scale activities held by different media.
In August, 2007, the second automobile family series, Cars, Maps and Tengs, was published.
On May 24th, 2007, the Raceway Development Forum was successfully held.
On May 2, 2007, KLOC-0, the World Periodical Congress interviewed "Automobile Editor-in-Chief's Talk on the Road of Automobile Digitalization".
On April 22nd, 2007, following China's annual car model selection, as the leading magazine of China's automobile periodicals, Auto Family published the list of 2007 China automobile aftermarket recommended brands for the first time during the 2007 Shanghai Auto Show.
On April 2, 2007, KLOC-0, the car was released at the Shanghai Auto Show. Sin, publisher of PRIMEDIA consumer magazine in the United States, and the head of Motor Trend business department were present to congratulate.
On April 7th, 2007, 17, the publisher Sun Gang visited People's Daily "Media Salon" to talk about the management innovation of automobile family.
On April 4, 2007 14, the first graffiti contest and car fun contest was successfully held in the car.
From June 5438 to/kloc-0 to October 30, 2007, Sun Gang, the publisher, accepted an exclusive interview with the press and publication, and made a summary and evaluation of the seven years since the establishment of the automobile family.
On June 5438+1October 2 1 day, 2007, at the second annual conference on media innovation held by the State Press and Publication Administration, Automobile won the honor of top ten innovative journals in China and was listed as a successful case.
At the beginning of 2007, Automobile commissioned a professional design company to design and produce a set of VI visual recognition system for the magazine. With the implementation of VI and CI systems, the overall brand image of automobiles has been significantly improved.
On February 29th, 2006, 65438 invited the advertising director of the famous advertising company "Li Chuan" to give a training on the current situation and trend of automobile media advertising in China.
On June 6th, 2006, 65438+February 6th, 2006, China held a grand reception to celebrate the 5th anniversary of the annual car selection.
From June 5438 to February 2006, the brand marketing activity of "Automobile Family" was launched, which raised the magazine distribution and brand promotion to the strategic level of magazine management.
On June 27th, 2006, Editor-in-Chief Sun published the article "China Automobile Periodical Management Innovation" in China Book Business Daily, which aroused the media's attention to automobile periodicals.
On June 65438+1 October1day, 2006, the magazine moved into Beijing World Trade Center, a 5A-level office building, showing a brand-new workplace image.
On September 26th, 2006, at the invitation of Chinese People's Political Consultative Conference, Editor-in-Chief Sun held a special lecture on automobile market and culture after Han Meilin's lecture on painting, Zhanglu's lecture on football and Wang Yu's lecture on economy.
In July, 2006, the first monograph of China Auto News-Automobile Series-My Automobile Clever Solution came out.
On June 30th, 2006, the first China Annual Auto Show was launched, becoming the highest auto show in China. At the same time, Automobile Industry became the first automobile periodical to set foot in the exhibition industry.
On June 2nd, 2006, Beijing Press and Publication Bureau invited Sun Gang, publisher of Automobile magazine, to exchange views with media experts on Beijing's creative industries.
In June 2006, e-magazine Web2.0 became one of the few multimedia interactive magazines on the Internet, with an average monthly download of 500,000 and a subscription of 65,438+10,000, taking the lead in making profits.