start time
Is the beginning. The Palace Museum will further introduce time-sharing ticketing on the basis of the current 100% online pre-sale of tickets.
Subdivision advantage
Dan Jixiang, president of the Palace Museum, said that in the future, the Palace Museum will further strengthen its refined management and try to sell tickets by time from next year.
On July 20th, the Palace Museum announced that in the past six years, the Palace Museum has received 654.38 billion visitors, and its opening area will exceed 80% for the first time this year.
It is reported that in 20 12, the annual audience of the Palace Museum exceeded150,000 for the first time. From June 22nd, 2006 to June 22nd, 2006, the Palace Museum received 654.38 billion visitors. According to the ticketing system, the 1 100 millionth audience Lin came from Sichuan Province and was admitted to the hospital at 9 am that day.
In order to balance the huge gap between off-season and peak season, holidays and working days, the Palace Museum officially implemented the current daily limit of 80,000 visitors from June 438+05 to June 13, 1965. At this point, the extreme peak of the audience visiting100000 or even180000 no longer exists, realizing the audience's dignified visit to the Palace Museum.
In terms of online ticket sales, from 20 1 1 to 20 14, the proportion of online pre-sale tickets for the Palace Museum is only about 2%. With the increasing number of visitors, the pressure of on-site ticket sales is huge, and it is impossible to realize effective regulation and fine management of audience flow. To this end, the Palace Museum has continuously upgraded its ticketing system, developed a variety of ways to purchase tickets, cultivated the habit of the audience to purchase tickets online by means of discount tickets and annual tickets in a specific period of time, and gradually increased the proportion of online ticket purchases. In 20 15 years, the proportion of online advance ticketing reached17%; In 20 16 years, the proportion of online advance tickets reached 4 1%. On this basis, during the "Eleventh" holiday in 2008, the Palace Museum realized online ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%. Starting next year, it will try to sell tickets by time.
In addition, in the past six years, the Palace Museum has continued to carry out the overall maintenance and protection project of ancient buildings, and the open area has expanded from 30% in 20 12 to 76% in 20 12. Recently, the South Library District of the Forbidden City will be opened to the audience as the furniture hall of the Palace Museum, and the open area of the Palace Museum will exceed 80% for the first time.
Segmented arrangement
According to Dan Jixiang, director of the Palace Museum, selling tickets in different time periods means dividing a day into several time periods and allocating a certain number of tickets according to the time periods. Visitors can choose their own admission time in the pre-sale system, and they can visit at the closing time no matter which time period is reserved.