Generally, private brands that emphasize individuality have their own unique characteristics. Then our copywriting can also be combined with the personality characteristics of our own brand. For example, in August, JD.COM held an activity of years-JD.COM Free Brand Joint Festival, and at the same time, in order to publicize this activity, JD.COM also produced a set of poster copy, the details are as follows:

1, you grow up with peace of mind, and I guard tenderness.

2, you have to choose LOGO, I choose trend.

3, you are nine to five, I advocate freedom.

4, you ignored the wonderful, I have my pursuit.

You said I was very picky and couldn't make do with it.

6, you think I'm young, so I can be awesome.

JD。 COM's poster copy of "Free Brand Alliance" takes "good quality, your own life" as the theme, thinking from the perspective of your own brand personality, and highlighting the uniqueness of free brands with comparison, which makes people want to know.

At the same time, in the background picture of the poster, real photos are selected, and the photos and words are also very compatible, which is also in line with the brand tonality of independent brands. For example, "You are nine to five, and I advocate freedom". In the background, there is a girl lying leisurely reading, living a free and slow life, with no sense of busyness from nine to five at all. Does it match the text well?

How to write your own brand copy? You might as well try to compare, I believe you can also write a good copy, come on.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).